Social Media Advertising Planner

Responsibilities

• Responsible for planning social media advertising budget and strategy for paid campaigns on various channels. Build paid campaigns including ad optimization, targeting, bid strategy, placement, and attribution settings.
• Develop social and digital campaign media plans and present recommendations to business partners.
• Fully build and launch social media and digital advertising campaigns across various social ad platforms.
• Boost social media posts.
• Manage billing and payment methods for campaign buying.
• Optimize campaigns as they run to increase performance.
• Build and present reports on campaign performance, with insights and recommendations for the future.
• Perform other related duties as required.

Requirements

• Bachelor’s degree: in Communications, Marketing, Advertising, or related field is required.
• Experience: Four (4) years experience planning, building, and executing social and digital media advertising campaigns with budgets of $100,000 or more.
• Understanding: A keen understanding of social media KPIs.
• Experience: Experience creating and testing tracking and conversion pixels.
• Presentation Skills: Ability to present to Business Partners and explain social and digital advertising campaign best practices.
• Management Ability: Ability to manage multiple priorities and campaigns concurrently while meeting deadlines.
• Work Style: Ability to work independently and in a team environment.
• Relationship Skills: Ability to establish and maintain positive relationships within the organization.

Preferred

Previous experience working in the healthcare industry is preferred.

Benefits

Details about employee benefits would be listed here.