Assistant Vice President, Creative Services and Marketing

Fashion Institute of Technologyabout 1 year ago
New York, New York, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

The Assistant Vice President for Creative Services and Marketing directs the college's integrated marketing communications program through the strategic management of a comprehensive institutional brand and long-range marketing campaigns. Reporting directly to the Deputy to the President and serving as a member of the President's Extended Cabinet, this role works collaboratively with various campus departments including Enrollment Management, Academic Affairs, and others to enhance FIT's institutional image through creative, multi-channel strategies.

Key Responsibilities

  • Lead and manage the work of the Creative Services team, including writing, editing, strategic storytelling, digital/print design, web design and development, advertising, marketing, photography, and videography.
  • Direct an internal communications program and participate as a member of the crisis communications team.
  • Provide marketing and communications expertise and strategic direction across various academic and administrative units.
  • Manage budget, procurement, and coordination with external vendors for marketing and communications projects.
  • Oversee the development and production of all college publications while ensuring brand consistency in visual communications, including signage and way-finding on campus.
  • Represent the department on various committees and cultivate effective relationships with administrators, staff, faculty, students, and external partners.

Required Qualifications

  • Bachelor's degree required.
  • Minimum of 10 years of progressively responsible experience in creative direction, advertising, marketing and communications, publications management, web design, and strategy, including at least 5 years at a management and supervisory level.

Preferred Qualifications

  • Experience in branding and marketing complex organizations in corporate or higher education settings.
  • Experience leading and managing multifaceted teams.

Benefits & Perks

  • Salary: $190,000 to $210,000 per year, commensurate with experience.
  • Health Care Plan and Dental Plan
  • Employee Assistance Program
  • Flexible Spending Account
  • Commuter Benefit Plan
  • FIT Tuition Exemption Program
  • Paid Time Off (Vacation, Personal, Sick, and Holidays)
  • 4-day Summer Workweek
  • Qualifying Employer for the Public Service Loan Forgiveness (PSLF) Program

Required Skills

Photography & Videography
Brand Management
Integrated Marketing Communications
Crisis Communications
Web Design & Development
Team Leadership
Budget Management
Internal Communications
Advertising & Marketing
Vendor Management
Strategic Planning
Creative Direction
Digital & Print Design