Associate Digital Marketing Manager, Truly

Position Overview

We are hiring an Associate Digital Marketing Manager, Truly in Boston, MA. This is a Hybrid position at Boston Beer that requires coworkers to reside within commuting distance for onsite work as per team schedules. In just 6 short years, Truly Hard Seltzer has evolved into a top brand in beer. In this role, you will lead day-to-day engagement with our drinkers across all social media channels, maintain the brand voice, foster community, and contribute innovative ideas to elevate the brand. Reporting directly to the Sr. Digital Marketing Manager, you will work closely with various teams to ensure best-in-class digital execution.

Key Responsibilities

• Collaborate with the Sr. Digital Marketing Manager and Brand Management team to develop online communications plans across organic and paid social media, advertising, creative, and web channels.
• Manage daily social channel activities to engage consumers, generate content, and drive positive brand sentiment while reporting key insights and recommendations.
• Support the content strategy to embody the brand’s visual identity and tone of voice, fostering one-to-one drinker engagement.
• Assist in developing advertising campaign plans in partnership with agencies and cross-functional teams.
• Oversee local and regional social media efforts, collaborate with sales and brand teams, and partner with the enterprise e-comm team for brand-enhanced content with retailers.
• Work with in-house design and development teams to keep websites current and optimized.
• Provide monthly web and social analytics with actionable recommendations for organic and paid social media optimization.
• Contribute to annual digital/social budget planning alongside the Sr. Digital Marketing Manager.
• Lead community management efforts to engage fans and foster advocacy across social channels.
• Manage the content development process for digital and social channels, including support for advertising needs.
• Execute real-time culturally relevant content ideas to keep fans engaged.
• Collaborate with design and creative teams for content creation across e-commerce, digital advertising, and website requirements.
• Manage influencer strategy through agency partnership, including influencer identification and activation.
• Oversee brand website administration in coordination with design, creative, and in-house support teams.
• Coordinate with Media Manager and Sr. Digital Marketing Manager for content and strategy on paid digital assets and SEM execution.
• Collaborate with Integrated Comms Leads and other Digital Marketing Managers to introduce new capabilities and tools across the portfolio.
• Share management responsibilities of the Social Media Specialist for day-to-day content development and social media strategy implementation.

Required Qualifications

• Bachelor's Degree
• 4+ years of experience in social or digital media
• Proven thought leadership by staying ahead of trends in social media, emerging media, and online communications
• Extraordinary communication and copywriting skills
• Experience driving content concept development with in-house and agency partners
• Proven track record in influencer outreach, management, and contracting
• Hands-on experience with community management and growing brand advocacy
• Proficiency in Instagram, Facebook, Twitter, Pinterest administration, Google Analytics, and social media listening tools (e.g., Spredfast/Sprinklr, NetSuite, Social Bakers)

Preferred Qualifications

• Experience marketing alcoholic beverages is a plus
• A passion for the beer, cider, and beverage industry is a big plus
• Familiarity with website management tools like Sitecore

Benefits & Perks

• Generous healthcare starting on day one
• Stock purchase plan and 401k
• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness programs and discounts
• Professional development and training
• And yes, free beer!

Boston Beer Corporation is an equal opportunity employer committed to a diverse workforce. Applicants requiring accommodation during the job application process can contact jobs@bostonbeer.com for assistance.