Brand Manager, Entertainment

Position Overview

Authentic is a unified platform integrating M&A, brand strategy, creativity, and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners. In the role of Brand Manager, Entertainment, you will lead the direction of Authentic's Entertainment brands, oversee global licensee relationships, and drive financial performance.

Key Responsibilities

• Drive brand performance:
  • Engage, inspire, and galvanize the organization around the brand vision so licensees can bring it to life.
  • Collaborate with key internal partners to own the vision, position, and architecture of your brands.
  • Manage and coordinate brand activity across business development, marketing, finance, legal, and other functions.
  • Maintain brand integrity across product lines, advertising, and all communication channels.
  • Work with the Creative team for asset development, partner presentations, and support materials on a global basis.
  • Oversee financial reporting for partners, including AR and royalty tracking.
  • Lead seasonal and annual forecasting to support budget achievement.
• Manage licensee partner relations:
  • Consolidate and organize key business development tools for licensees (e.g., product catalogs, marketing plans, sales forecasting).
  • Partner closely with each licensing partner to understand their business models and product development cycles.
  • Act as a key liaison to facilitate relationships between licensees, retailers, and Authentic opportunities globally.
• Drive brand development:
  • Collaborate with EVP, Directors, and other stakeholders to map out product and category strategies that grow the brand globally.
  • Build and maintain processes for internal communication, alignment, and timely delivery of initiatives.
  • Ensure excellent communication and relationships with talent stakeholders to support all branded initiatives.
  • Identify retail and product trends, prospective new categories, and distribution partners for global brand awareness.
  • Assist in negotiating new licensing agreements and participate in key sales and marketing presentations.
  • Identify NIL and endorsement opportunities to enhance overall brand perception.
  • Support global business development by conceptualizing new brand pitches, storytelling, and expansion opportunities.
  • Develop and refine consumer target segments using trends and data for category growth.
• Facilitate effective licensing operations:
  • Participate in brand strategy discussions and help set a bulls-eye consumer target based on trend analysis.
  • Assist in overseeing licensing processes including product approval, SKU management, and photographer archive administration.
  • Manage legal operational support including amendments, contract renewals, customs clearances, trademark management, and other documentation.

Required Qualifications

• 3+ years of experience in merchandising, business development, brand marketing, or licensing program management.
• Fluency in Spanish (written and verbal) for daily communication with Spanish-speaking brand stakeholders.
• Experience in talent management and/or brand building for talent is a plus.
• Bachelor's degree in a relevant field or commensurate work experience.
• Proven experience in brand management with a strong background in merchandising, fashion licensing, and global brand strategy.
• Strong understanding of identifying and negotiating product licensing deals.
• Experience managing licensing deals across various product categories.
• Excellent research skills to stay up-to-date on trends in celebrity branding and product opportunities.
• Hands-on experience with forecasting, budgeting, and analyzing royalty revenue data.
• Exceptional communication skills – verbal, written, and interpersonal.
• High attention to detail, strong organizational skills, and a bias for action.
• Strong computer proficiency with working knowledge of MS Office (Word, Excel, PowerPoint, etc.).
• Ability to work well independently.

Compensation & Benefits

• Compensation: $80,000 - $90,000

Fraud Alert

Please be aware of fraudulent job offers and impersonations. Note the following:

• All legitimate Authentic job postings are available only on the official website (authentic.com) or the verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
• Authentic will not conduct interviews over Teams or Zoom without prior correspondence from a verified @authentic.com email address.
• You will never be asked for sensitive personal, payment, or banking information as part of the hiring process.
• If you suspect an impersonation, please report it immediately by emailing peopleandculture@authentic.com.

Authentic is an equal-opportunity employer that values diversity and inclusion. We do not discriminate based on gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or any other legally protected status. For individuals with disabilities or religious obligations who require accommodations, please contact talent@authentic.com.

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