Digital Media Producer

Michigan Education Association8 months ago

East Lansing, MI, United States

Hybrid

Full-time

Junior Level (1-3 years)

Job Description

Ensure all digital media content is aligned with the MEA brand’s voice and messaging
Identify and engage with key influencers and brand advocates to expand reach and engagement
Conduct research to understand audience preferences and industry trends
Troubleshoot and resolve any issues related to social media accounts or content, as well as MEA websites
Provide recommendations for improvements based on analytics and feedback
Develop and implement digital media strategies to align with MEA goals and target audiences
Create, edit, and publish engaging content (including text, images, and videos) for the MEA website and social media platforms, including covering events across Michigan to gather multi-media content
Work with MEA members to engage their voices in online content creation and advocacy

Bachelor's degree: in marketing, Communications, Journalism, or a related field or proven experience
Demonstrated successful experience (at least three years) in content creation, production, and social/digital media management
Demonstrated well-developed skills in content creation, production, and social/digital media management
Excellent written and verbal communication skills
Proficiency: in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok)
Demonstrated understanding of social media usage for communication and strategic objectives
Travel required- satisfactory driving record and valid driver’s license

Basic knowledge: of content management systems (WordPress, Drupal) and social media scheduling tools (Sprout, Hootsuite) is preferred
Basic knowledge: of graphic design tools (Canva, Adobe Creative Suite) is preferred

Social Media Management

Event Coverage

Graphic Design Tools

Analytics and Feedback

Digital Media Strategies

Content Management Systems

Engaging Content

Audience Research

Content Creation

Communication Skills