Outdoor Afro - Marketing Manger - Social Media, Email, SEM/SEO

Position Overview

Outdoor Afro is seeking a strategic, results-driven Marketing Manager – Social Media, Email, SEM/SEO to lead multi-channel marketing campaigns that engage and grow our community. This remote, full-time role is ideal for a creative leader who excels in storytelling, digital strategy, and content production while sharing our mission to connect Black communities with the outdoors.

Location: Remote (U.S.-based)
Salary: $90,000 - $110,000 annually plus benefits
Schedule: Full-Time, Exempt – 40 hours per week with occasional evenings, weekends, and travel for events

Key Responsibilities

• Co-develop and execute Outdoor Afro’s overall marketing strategy and translate it into actionable campaigns.
• Own and manage marketing initiatives across website, social media (organic and paid), email, and paid media channels.
• Manage relationships with SEM partners, public relations agencies, web developers, and creative contractors.
• Ensure a consistent brand voice and messaging that amplifies Outdoor Afro’s mission across all platforms.
• Design, produce, and optimize video, image, and written content tailored for diverse social media platforms.
• Monitor engagement metrics and adjust strategies to boost audience interaction, follower growth, and conversion rates.
• Collaborate with influencers, volunteer leaders, and brand ambassadors to co-create and syndicate content.
• Work with the development team on campaigns that convert social media followers and email subscribers into sponsors, donors, and advertisers.
• Utilize tools like Google Analytics and marketing automation software to track, measure, and report on campaign performance.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience Required: 5+ years in social media marketing with a proven track record in multi-channel campaigns and content production
• Demonstrated success in managing relationships with influencers and brand ambassadors
• Strong proficiency in video production, social media advertising, and digital analytics (e.g., Google Analytics)
• Experience with marketing automation and web tools such as HubSpot, Sprout Social, MailChimp, AdWords, or WordPress
• A data-driven mindset with an ability to translate analytics into strategy
• Excellent communication, leadership, and collaboration skills
• A passion for outdoor engagement, community building, and racial equity

Benefits & Perks

• Benefits: Medical, dental, and vision insurance (employer pays 75% for employees and 50% for dependents)
• 401(k) plan with employer match
• 12 paid holidays, plus one employee-selected holiday annually and a paid holiday break between Christmas and New Year