Marketing Manager – Industrial Manufacturing

Position Overview

Paper Machinery Corporation (PMC) is seeking a strategic, technically adept Marketing Manager to lead and execute integrated marketing initiatives that drive brand awareness, engagement, and revenue growth. This role is ideal for a marketing leader who understands industrial equipment, technical products, and complex sales cycles. Note: This is NOT a graphic designer role and is NOT a software-only marketing position.

Key Responsibilities

• Develop and execute strategic marketing plans aligned with short- and long-term business goals
• Lead the rollout of integrated marketing campaigns across digital, print, trade shows, events, and PR
• Own and optimize SEO strategy to increase organic visibility and qualified website traffic
• Collaborate with sales, product, and technical teams to ensure cohesive and accurate messaging
• Conduct market research and competitive analysis to guide positioning and campaign strategy
• Track performance metrics, analyze data, and optimize campaigns for ROI
• Manage and mentor one direct report, providing feedback, goal setting, and professional development
• Produce or support video and photography content, including on-site filming
• Plan and support trade show visuals and brand experiences
• Track and manage marketing budgets

Required Qualifications

• Education: Bachelor's degree in Marketing, Business, Communications, or related field
• Experience Required: 5+ years of experience in B2B marketing, preferably in manufacturing or industrial environments
• Experience using Salesforce or similar CRM systems
• Strong understanding of SEO best practices and tools (Google Analytics, SEMrush, Ahrefs, etc.)
• Proven ability to build and execute marketing strategies from concept to launch
• Excellent communication, analytical, and project management skills
• Ability to lead, manage, and develop a direct report
• Comfortable working with technical concepts and basic programming
• Strategic thinker who can execute, analyze, and optimize campaigns

Preferred Qualifications

• Experience marketing industrial equipment, machinery, or technical products
• Ability to translate technical and engineering concepts into compelling marketing content
• Basic programming knowledge (SQL, Python)
• Experience marketing industrial machinery or capital equipment
• Willingness to travel within North America for on-site video and content creation

Benefits & Perks

• Salary: $125,000.00 per year
• Location: In person
• Schedule: Full-time