Marketing Manager- Product Development

Position Overview

The Marketing Manager - Product Development will be a leader in the sales growth of Golf SBU products and services and will have global responsibility for marketing these products, services, and customer solutions. This role requires the selected candidate to lead business strategies across varying product and market segments. An ideal candidate is proactive, market-focused, analytical, decision-oriented, and capable of developing and leading high performing teams.

Key Responsibilities

• Manage a diverse marketing group that includes product management, outbound marketing, and technical experts.
• Lead Golf’s overall strategy for product line planning and execution, including new product development, product roadmap development, SKU management, and pricing strategies.
• Collaborate with Quality, Engineering, and Manufacturing organizations to improve product quality and delivery.
• Develop and execute strategies to grow the Golf business in high-opportunity markets globally, incorporating market feedback into SBU product development priorities and strategic plan objectives.
• Oversee the strategic development of key marketing and sales tools such as promotional programs, market research, marketing communications, competitive analysis, and product line positioning.

Required Qualifications

• Bachelor’s degree in business, technical, or other relevant discipline.
• 10+ years of relevant product development experience leading product manager teams, developing and managing product portfolios and roadmaps, and handling multiple projects simultaneously.
• Experience managing managers while providing coaching and development to ensure successful delivery of professional improvement objectives.
• Advanced communication and organizational skills with proven experience working with executives and senior company managers.
• Exceptionally detail-oriented with a strong aptitude for quantitative analysis, strategic, and tactical thinking.
• Willingness to travel 30% of the time.

Preferred Qualifications

• MBA or other advanced professional degree.
• 5+ years of irrigation industry experience with knowledge of irrigation design and installation.
• International business and new business development experience.