Marketing Strategy Senior Associate - Full-time
Job Description
Position Overview
The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns. As a Marketing Strategy Sr. Associate, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels. These programs could include awareness, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell and retention campaigns.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.
Key Responsibilities
- Responsibilities: Serving as the creative marketing leader driving best-in-class consumer experiences
- Leading internal and external agency briefing and creative development
- Managing campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters
- Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs
- Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting
- Ensuring a strong focus on end-to-end customer experience, delivering exceptional overall service while flawlessly executing all details
- Working within multiple systems and processes throughout creative development to secure required approvals and controls
- Contributing innovative and creative ideas as well as channel best practices
- Managing multi-channel execution from concept development to delivery in coordination with various internal teams and external partners
Required Qualifications
- Qualifications: Proven track record in direct or digital marketing with 5 plus years of experience
- Proven ability as a critical, outside-the-box thinker with an innovative mindset to build new channels and experiences through the customer lens
- Digital consumer marketing experience in owned, earned, and paid channels with strong executional knowledge of social, paid display, email, SEO content, and website creative
- Understanding of database marketing principles, segmentation, testing, and results measurement
- Ability to think strategically while being hands-on in managing direct marketing project execution
- High energy, solutions-oriented approach with the capacity to multitask in a fast-paced environment with tight deadlines
- Strong relationship development and negotiating skills, earning trust among internal and external partners
- A team player with a positive, can-do attitude who adapts to continuously changing priorities
- Meticulous attention to detail complemented by a curious mindset
- Creativity and innovation focused on constant improvement
- Solid knowledge of campaign execution and/or project management
Preferred Qualifications
- 2 plus years of agency/vendor management experience
- Specific experience building premium/affluent financial campaigns
- 4-year college degree
Benefits & Perks
- Compensation: Competitive total rewards package including base salary determined based on role, experience, skill set and location; may include commission-based pay and discretionary incentive compensation.
- Benefits: Comprehensive benefits such as health care coverage, on-site health and wellness centers, retirement savings plan, backup childcare, tuition reimbursement, mental health support, and financial coaching.