Marketing Strategy Senior Associate - Full-time

JPMorgan Chase9 months ago
Columbus, OH, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated and experienced marketing campaign manager to drive best-in-class consumer experiences, serving as a creative marketing leader and executing multi-channel marketing campaigns. As a Marketing Strategy Sr. Associate, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels. These programs could include awareness, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell and retention campaigns.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do.

Key Responsibilities

  • Responsibilities: Serving as the creative marketing leader driving best-in-class consumer experiences
  • Leading internal and external agency briefing and creative development
  • Managing campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time and within budget parameters
  • Thinking critically and making recommendations to optimize campaigns to improve results, drive efficiencies and reduce costs
  • Collaborating with marketing strategy managers to identify opportunities, campaign strategy and the framework for measurement and reporting
  • Ensuring a strong focus on end-to-end customer experience, delivering exceptional overall service while flawlessly executing all details
  • Working within multiple systems and processes throughout creative development to secure required approvals and controls
  • Contributing innovative and creative ideas as well as channel best practices
  • Managing multi-channel execution from concept development to delivery in coordination with various internal teams and external partners

Required Qualifications

  • Qualifications: Proven track record in direct or digital marketing with 5 plus years of experience
  • Proven ability as a critical, outside-the-box thinker with an innovative mindset to build new channels and experiences through the customer lens
  • Digital consumer marketing experience in owned, earned, and paid channels with strong executional knowledge of social, paid display, email, SEO content, and website creative
  • Understanding of database marketing principles, segmentation, testing, and results measurement
  • Ability to think strategically while being hands-on in managing direct marketing project execution
  • High energy, solutions-oriented approach with the capacity to multitask in a fast-paced environment with tight deadlines
  • Strong relationship development and negotiating skills, earning trust among internal and external partners
  • A team player with a positive, can-do attitude who adapts to continuously changing priorities
  • Meticulous attention to detail complemented by a curious mindset
  • Creativity and innovation focused on constant improvement
  • Solid knowledge of campaign execution and/or project management

Preferred Qualifications

  • 2 plus years of agency/vendor management experience
  • Specific experience building premium/affluent financial campaigns
  • 4-year college degree

Benefits & Perks

  • Compensation: Competitive total rewards package including base salary determined based on role, experience, skill set and location; may include commission-based pay and discretionary incentive compensation.
  • Benefits: Comprehensive benefits such as health care coverage, on-site health and wellness centers, retirement savings plan, backup childcare, tuition reimbursement, mental health support, and financial coaching.

Required Skills

data segmentation and testing
direct/digital marketing
email marketing
social media advertising
multi-channel marketing
agency/vendor management
project management
budget management
campaign management
digital channels expertise
customer experience optimization
SEO and content strategy
creative leadership