Sales & Marketing Specialist

About Us

RFA drives technological advancement for clients through artificial intelligence, cybersecurity solutions, and a robust cloud‑based managed services platform. Our organization distinguishes itself with a diverse team, an innovative culture, and a customer‑centric approach. With a legacy spanning 35 years and partnerships with over 650 firms, RFA is recognized as a leader in the managed services sector. We invite professionals who are eager to grow, address complex technology and cyber challenges, and contribute within a dynamic industry environment.

What You'll Do

As a marketing specialist, you'll design and manage strategies to promote RFA's products, services, and brand. You will research target audiences, execute campaigns across social media, web, print, and events, collaborate with sales, product teams, and PR, and track performance metrics to optimize results. You'll create content, design promotional materials, manage budgets, and serve as our HubSpot expert to streamline sales.

Responsibilities

• Conduct market research on audiences, trends, and competitors.
• Generate sales leads and manage databases.
• Oversee HubSpot for sales and marketing.
• Design content, coordinate webinars, and maintain calendars.
• Report on customer satisfaction surveys.
• Ensure consistent messaging and produce marketing collateral.
• Monitor and manage social media and ad campaigns.
• Train internal teams on products.
• Plan event budgets and analyze ROI/KPIs.
• Collaborate with PR/marketing firms.
• Develop creative content for multiple channels.
• Align efforts with cross‑functional teams.
• Manage digital marketing (SEO, PPC, social).
• Organize and promote events.
• Use analytics to report campaign results.
• Manage budgets and find cost‑effective strategies.
• Drive engagement through loyalty programs and personalization.
• Maintain brand consistency and pursue innovative approaches.
• Handle event logistics, promotion, and analysis.

Qualifications

• Bachelor's in Marketing or related field, or 3–5 years of relevant experience.
• Proficiency with social platforms, MS Office, Illustrator, Photoshop.
• Strong communication and multitasking abilities.
• Problem‑solving, client management, detail‑oriented, self‑motivated, creative.
• Advanced Microsoft Office and design software skills; quick learner.
• Analytical and organized.

Compensation

$70,000 - $90,000 a year

Additional Information

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Skills:

• Adobe Illustrator
• Adobe Photoshop
• Analysis Skills
• Artificial Intelligence (AI)
• Budget Management
• Budgeting
• Calendar Management
• Campaigns
• Cloud Computing
• Communication Skills
• Content Development
• Cross-Functional
• Customer Satisfaction
• Database Administration
• Detail Oriented
• Event Management
• Internet Security
• Lead Generation
• Logistics
• Loyalty Programs
• Market Research
• Market Surveys
• Market Trend Analysis
• Marketing
• Marketing/Promotional Messaging
• Marketing/Sales Collateral
• Media Campaigns
• Microsoft Office
• Multitasking
• Online Marketing
• Organizational Skills
• Pay-Per-Click Advertising
• Performance Analysis
• Performance Metrics
• Performance Tuning/Optimization
• Problem Solving Skills
• Public/Media/Press/Analyst Relations
• RFA
• Resolve Customer Issues
• Return on Investment (ROI)
• Sales
• Sales Management
• Search Engine Optimization (SEO)
• Social Media
• Software Design
• Trend Analysis
• Webinar

About the Company:

rfa