CRM & Lifecycle Marketing Manager

Duties and Responsibilities

• CRM Growth & Audience Strategy
• Monitor and grow CRM databases across all owned channels
• Develop acquisition strategies to expand opt-in patron lists
• Report on engagement, retention, and churn metrics
• Channel Ownership & Operations
• Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
• Manage Salesforce Marketing Cloud and Data Cloud segmentation
• Optimize lifecycle flows including abandon cart and loyalty journeys
• Performance & Analytics
• Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
• Partner with Business Intelligence to assess CRM performance
• Vendor & Platform Management
• Manage relationships with Salesforce, Attentive, and Validity
• Cross-Functional Collaboration
• Collaborate with Marketing Director on acquisition strategy
• Partner with Ad Sales on reporting and performance insights
• Support Group Sales CRM initiatives