Lifecycle Marketing Manager

Position Overview

Care Access is working to make the future of health better for all. With hundreds of research locations and mobile clinics worldwide, we bring world‐class research and health services directly to communities facing barriers to care. As the Lifecycle Marketing Manager, you will lead the development and execution of engagement and retention strategies for our health screenings and studies – optimizing the patient journey at every step. Compensation: $85,000 - $120,000 USD per year. This remote role (within the United States) features minimal travel requirements.

Key Responsibilities

• Lifecycle Strategy Development: Design, implement, and optimize marketing strategies spanning the entire customer journey—from onboarding to retention and re-engagement.
• Segmentation & Targeting: Build patient segments using engagement data to develop nurtures that drive completed screenings, reengaging no-shows and unscheduled patients, and launching welcome campaigns.
• Retention: Create and implement campaigns to boost engagement with participants in studies and screenings, including loyalty marketing efforts.
• Automation & Technology: Collaborate with development and analytics teams to expand marketing automation, assist with project planning, and execute continuous A/B testing on email and SMS campaigns.

Required Qualifications

• Proficiency with marketing automation tools (e.g., Segment, Customer.io).
• Strong understanding of email marketing best practices and automation workflows.
• Excellent organizational and multitasking skills, with the ability to think strategically and execute tactically.
• Outstanding communication and collaboration skills.
• Bachelor's degree in marketing or a related field.
• 3+ years of experience in lifecycle marketing, email marketing, or customer engagement.
• Experience with customer segmentation, journey mapping, and building marketing automation.

Benefits & Perks

• Paid Time Off (PTO) and Company Paid Holidays
• 100% Employer paid medical, dental, and vision insurance plan options
• Health Savings Account and Flexible Spending Accounts with bi-weekly HSA employer contribution
• Company paid Short-Term Disability and Long-Term Disability
• 401(k) Retirement Plan with Company Match