Associate Director of Communications and Marketing

Details10 months ago
Blacksburg, VA, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

The Office for Inclusion and Diversity is a catalyst for capacity‐building across the institution, promoting sustainable transformation, representational diversity, and a welcoming campus climate. The Associate Director of Communications and Marketing at Virginia Tech is responsible for overseeing and executing communications and marketing initiatives that advance diversity, equity, inclusion, and belonging. Upholding InclusiveVT and the Virginia Tech motto, Ut Prosim (That I May Serve), this role partners with the Director to craft compelling stories and strategic content while collaborating with campus leaders and teams.

Key Responsibilities

  • Partner with the Director of Communications and Marketing to oversee editorial content and serve as the primary writer for the office.
  • Research, write, and edit content for various platforms that convey the values of diversity, equity, inclusion, and belonging.
  • Develop, execute, and evaluate strategic communications and marketing plans aligned with university-wide initiatives.
  • Collaborate with the office’s leadership, campus colleagues, and external partners to achieve organizational objectives.
  • Supervise student and/or professional staff and represent the team in the absence of the Director.

Required Qualifications

  • Bachelor’s degree in English, communications, journalism, or a related field; or equivalent training and/or professional experience.
  • Professional experience as a writer, reporter, or communicator with a portfolio that demonstrates strong writing and editing skills.
  • Experience working with content management systems.
  • Ability to work effectively both independently and as part of a team.
  • Demonstrated commitment to diversity, equity, inclusion, and belonging.

Preferred Qualifications

  • Experience managing social media platforms for an organization.
  • Experience in photo and/or video creation.
  • Familiarity with graphics-editing software (e.g., Photoshop) and video-editing software.
  • Graphic design experience.
  • Experience in higher education environments.

Required Skills

DEI Advocacy
Content Writing
Marketing Planning
Strategic Communications
Video and Photo Production
Social Media Management
Content Management Systems
Editing
Graphic Design