Email Marketing Manager, Salesforce

Job Title: Email Marketing Manager, Salesforce

We at Fifth Third Bank are looking for an experienced Email Marketing Manager, Salesforce to join our team and help us achieve our marketing goals. The ideal candidate will have a deep understanding of email marketing principles, an analytical mindset, and a passion for customer engagement. The Email Marketing Manager, Salesforce will be responsible for developing and executing strategies for email campaigns, ensuring emails are sent in an optimal manner, and optimizing engagement metrics through A/B testing and other methods. The successful candidate will have a strong record of success in email marketing, as well as experience working with Salesforce. To be considered for this role, you must have at least 5 years of experience in email marketing, a Bachelor’s degree in marketing or a related field, and a deep understanding of Salesforce. You must also be detail-oriented, have excellent analytical skills, and be a creative problem solver. If this opportunity sounds like the perfect fit for you, we'd love to hear from you!

Responsibilities

• Develop and execute email campaigns and strategies to achieve marketing goals.
• Monitor and optimize engagement metrics through A/B testing, segmentation, and other methods.
• Ensure emails are sent in an optimal manner.
• Design and manage automated email campaigns.
• Monitor email campaigns and analyze their performance metrics.
• Maintain and update customer databases in Salesforce.
• Collaborate with team members to develop email strategies.
• Stay up to date with email marketing trends and technologies.
• Monitor industry trends and competitive activity.
• Troubleshoot and resolve technical issues.

Equal Opportunity Employer

Fifth Third Bank is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.