VP Marketing & GTM Strategy

Position Overview

Position: VP Marketing & GTM Strategy (f/m/d) – Germany
SPREAD is a Berlin-based Industrial AI SaaS company pioneering Engineering Intelligence for complex manufacturing industries. We built the first AI‑powered platform that unifies fragmented engineering data into a single “Product Truth,” enabling automotive OEMs, aerospace manufacturers, and defense contractors to trace requirements to field performance, diagnose root causes in minutes, and simulate system‑level changes before deployment. In this role you will drive SPREAD’s focus areas, clarify how we win in key segments, and scale our go‑to‑market motions through structured problem‑solving and hands‑on execution.

Key Responsibilities

• Define SPREAD’s market narrative, positioning, and target segments.
• Design go‑to‑market strategies for key industries and accounts in collaboration with Sales and Product.
• Build an integrated marketing engine across thought leadership, ABM, demand, and product marketing.
• Lead and develop a multi‑disciplinary marketing & BD team with clear priorities, metrics, and operating rhythm.
• Develop a clear view of priority segments and buying centers in automotive, aerospace, defense, and related industries.
• Define ideal customer profiles and use cases where SPREAD has a strong right to win.
• Build GTM playbooks per segment including value drivers, key messages, competitive alternatives, and recommended motions.
• Turn strategy into a prioritised portfolio of initiatives with explicit hypotheses, success criteria, and timelines.
• Prepare executive‑ready GTM plans and updates that align leadership around focus and trade‑offs.
• Own the Engineering Intelligence narrative and shape a content strategy through POV pieces, case studies, and talks to reach technical leaders and business stakeholders.
• Represent SPREAD at industry events and round tables through keynotes and panel discussions.
• Design account‑specific programs with Sales for strategic accounts, including workshops, executive briefings, and co‑innovation formats.
• Structure multi‑step journeys for strategic accounts from education to pilot testing, expansion, and long‑term partnership.
• Orchestrate field, content, and digital activities to progress opportunities through long sales cycles.
• Oversee integrated campaigns across content, events, digital, and partnerships that align with GTM plays.
• Ensure product positioning and messaging are tailored for each key persona and industry while aligning with product launch plans.
• Work with specialists to execute performance and lifecycle marketing initiatives, maintaining ownership of priorities and effectiveness.
• Define and track core metrics for marketing effectiveness such as pipeline contribution, conversion rates, velocity, and target account coverage.
• Collaborate with Revenue Operations to ensure reliable data and dashboards in HubSpot/Salesforce.
• Establish a planning and review cadence with quarterly priorities, monthly reviews, and a controlled pipeline of experiments.
• Hire, coach, and develop a high‑performing team across product marketing, demand/field marketing, and operations.

Required Qualifications

• 8–12+ years in B2B software or industrial technology with responsibility for go‑to‑market and marketing in enterprise environments.
• Experience designing or leading GTM strategy for high‑ACV, multi‑stakeholder deals.
• Proven track record of working closely with senior leadership (trailing details).