Senior Manager/ Growth Marketing

Position Overview

At Suddath, you can be part of something special and inclusive! With over 100 years of excellence, our innovative and financially stable company is dedicated to promoting a culture of inclusion and diversity. As a strategic growth leader, you will own our integrated campaigns, SEO, and SEM strategies while driving qualified B2B and B2C leads. You will lead a content pod, set messaging direction, and oversee social media execution across priority channels – reporting directly to the VP of Marketing. You must be an AI-forward operator leveraging modern tools to improve decision-making, speed, and performance.

Key Responsibilities

• Plan targeted campaigns tied directly to business strategy, revenue goals, and pipeline growth.
• Project manage campaigns from kickoff through launch and post-campaign analysis.
• Partner with sales leaders on targeting, messaging, and lead handling/routing.
• Define success metrics and establish an operating rhythm to ensure campaigns ship on schedule.
• Manage and provide feedback to external vendors on SEO and SEM to ensure paid and organic efforts align with campaign goals and budget.
• Collaborate with the Copywriter to develop messaging maps for segments and personas.
• Lead the content pod through high-quality briefs, actionable feedback, and rigorous standards while overseeing final QA for accuracy, brand voice, compliance, and on-message execution.
• Build and maintain reusable messaging and asset libraries to boost production speed.
• Direct the social media strategy and content calendar for priority channels, managing end-to-end publishing and community engagement.
• Own weekly and monthly performance reporting, maintaining campaign scorecards and leveraging AI tools for rapid insights and optimization.

Required Qualifications

• 3+ years in growth marketing with a track record of pipeline impact.
• Proven experience managing both B2B and B2C demand generation campaigns.
• Demonstrated success in managing SEO and SEM strategies, including keyword planning, budget oversight, and vendor management.
• Experience leading content production through detailed briefing, feedback, and quality assurance.
• Proficiency in HubSpot including segmentation, list strategy, and lead qualification.
• Strong social media program management experience across multiple platforms.
• Exceptional project management skills with the ability to manage competing deadlines.
• An AI-forward mindset focused on using tools to solve business problems with speed and accuracy.
• Bachelor's degree from a four-year college or university or an equivalent combination of education and experience.

Benefits & Perks

• A competitive wage with a comprehensive benefits package, including a 401(k) plan with company matching.
• Weekly pay for hourly employees and biweekly pay for salaried employees.
• Paid Time Off (PTO) and paid company holidays.
• A tuition reimbursement plan to support ongoing education and professional development.
• For more details, please visit our careers page at https://suddath.com/about/careers/.