Field Marketing Manager - New England

Position Overview

At Cyera, we are reinventing data security for the cloud era. As a leading data security platform trusted by Fortune 1000 companies, we empower businesses to fully leverage their data. We are seeking an energetic Field and Channel Marketer to drive demand through multi-touch programs, events, and campaigns while collaborating closely with field sales, channel teams, and business development.

Key Responsibilities

• Support quality pipeline development and brand awareness through field and channel marketing programs, events, and campaigns
• Develop pipeline generation programs for large enterprise accounts
• Create and deliver integrated marketing programs including digital marketing, Cyera events, third-party sponsorships, direct mail, and teleprospecting
• Collaborate with sales for optimization of pipeline coverage, acceleration, and territory alignment
• Partner with business development on targeting and lead follow-up prioritization
• Educate and enable the sales team on new and planned marketing activities
• Measure and analyze field marketing performance against targets
• Manage and balance the regional field marketing budget and spend
• Work with the regional channel team to develop co-marketing plans with partners and alliances
• Enhance waterfall metrics including reach, conversion, velocity, value, and return
• Develop and implement messaging for single accounts and account clusters
• Events: Manage all event logistics ensuring flawless execution and coordinate with venues
• Webinars: Collaborate on developing content tailored to larger enterprise companies

Required Qualifications

• Minimum of five (5) years’ experience delivering enterprise Field Marketing excellence
• Strong knowledge of demand generation, marketing best practices, and performance analytics
• Proven success in executing programs and events that drive demand, deal acceleration, and enhanced customer experience
• Experience in content creation across mediums including messaging, email, digital campaigns, and marketing assets
• Skilled in developing regional and channel plans to support account-based marketing, with effective collaboration with sales teams
• Ability to articulate market-specific value propositions and tailor messaging for various audiences
• Experience in segmentation analysis, budgeting, business case development and performance metrics management
• Familiarity with Salesforce, Marketo, or similar predictive analytics tools
• Outstanding event planning skills including managing logistics, contracts, and execution excellence
• Excellent communication, relationship building, and cross-functional collaboration skills
• Ability to manage multiple projects under tight deadlines with a revenue-generating mindset
• Willingness to travel up to 30% of the time

Benefits & Perks

• Ability to work remotely with office setup reimbursement
• Competitive salary
• Unlimited PTO
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance