Social Media Marketing Manager

Position Overview

Our client is seeking a creative and strategic Social Media Marketing Manager to elevate their brand presence across all relevant social platforms. Based in Location: Tampa, Florida, this hybrid role offers the opportunity to significantly impact our client's online presence by blending remote flexibility with essential in-office collaboration. The ideal candidate is passionate about digital trends, possesses excellent content creation skills, and thrives in a fast-paced environment.

Key Responsibilities

• Responsibilities: Develop, implement, and manage our social media strategy across platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.
• Create, curate, and schedule engaging and high-quality content (text, images, video) that aligns with brand voice and marketing goals.
• Monitor social media channels for industry trends, competitor activities, and audience engagement.
• Respond to comments and messages in a timely and professional manner to foster positive community interaction.
• Analyze social media performance metrics (e.g., engagement rate, reach, follower growth) and provide regular reports with actionable insights.
• Collaborate with marketing, design, and product teams to ensure cohesive brand messaging.
• Identify and engage with influencers and brand advocates to expand reach.
• Develop and manage paid social media advertising campaigns to achieve specific marketing objectives.
• Stay up-to-date with the latest social media best practices, tools, and trends.
• Manage the social media content calendar and ensure timely execution of campaigns.
• Experiment with new platforms and features to drive innovation.
• Assist in developing social media crisis communication plans.
• Optimize social media profiles for maximum visibility and impact.
• Conduct social listening to gather insights into audience sentiment and market trends.
• Translate social media data into strategic recommendations for broader marketing efforts.

Required Qualifications

• Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Experience Required: Minimum of 3 years of experience managing social media accounts for a brand or organization.
• Proven success in developing and executing social media strategies that drive engagement and growth.
• Excellent copywriting and content creation skills, with a keen eye for visual aesthetics.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of social media analytics and reporting.
• Knowledge of paid social advertising platforms and techniques.
• Excellent communication, interpersonal, and collaboration skills.
• Ability to work independently and manage multiple projects in a hybrid work environment.
• Creative thinker with a passion for digital storytelling.

Preferred Qualifications

• Familiarity with the Tampa, Florida market and local trends is a plus.