Home Health Agency Marketing Coordinator

Position Overview

Royale Care VA Home Health is seeking an experienced Marketing Coordinator to develop and manage relationships with referral sources in the community—promoting our home health services and expanding our Medicare business in the Northern Virginia territory. The ideal candidate is highly motivated, results driven, and capable of building strong, lasting relationships. This position may be full-time or part-time. Equal Opportunity Employer. Work Location: Hybrid remote in Arlington, VA 22203.

Key Responsibilities

• Generate referrals by building relationships with local hospitals, skilled nursing facilities, assisted living facilities, doctor's offices, clinics, and other community resources.
• Conduct market analysis; develop sales strategy and goals.
• Implement sales/marketing objectives and sales projections.
• Execute the marketing plan within the established timeline and budget.
• Conduct sales calls and evaluate the effectiveness of sales activities.
• Support business development initiatives and nurture strong relationships with both new and existing referral sources.

Required Qualifications

• Minimum of a Bachelor’s Degree.
• At least two years of recent sales experience in home health care in Northern Virginia.
• Formal sales training and proven ability to develop and implement a sales and marketing plan.
• Demonstrated success in achieving referral goals.
• Excellent planning, organization, and presentation skills.
• Established healthcare contacts with the ability to network effectively in the community.
• Willingness to travel up to 75%.
• Relevant experience: Home Health Agency Referral Generation (1 year) and Home Health Marketing (2 years).

Benefits & Perks

• Modern office setting
• Inclusive work environment
• Hybrid work model (for applicable positions)

Compensation

• Base Salary: $65,000 – $80,000 annually (for full-time), plus quarterly performance bonus.
• Job Type: Part-time
• Pay: $32,500.00 - $49,000.00 per year