Sign upSign in

Sr. Analyst-CRM/Salesforce/Marketing Operations

Blue Cross Blue Shield of Michigan3 months ago
Detroit, MI, United States
Hybrid
Full-time
Junior Level (1-3 years)
Apply to Job

Job Description

Department Summary and Preferences

Responsibilities do not include building journeys within Salesforce Marketing Cloud, it does however require an understanding of consumer journeys and the requirements needed for other team members to build the journeys.

  • Document and communicate project concepts, milestones and results leveraging the campaign business rules and project planning documents established to turn marketing strategies into actionable campaign journeys for the CRM team to begin development of Salesforce Marketing Cloud journeys.
  • Identify, evaluate, recommend and implement changes to marketing campaign execution problems and improve effectiveness of transitioning go-to-market plans into actionable experiences for development into Salesforce.
  • CRM experience and operational knowledge to develop targeting, testing and campaign experience business rules that will enable launch of net growth supporting D2C strategies.
  • Identify and analyze campaign journey data and develop insights in support of marketing objectives.
  • Analyze and recommend optimization of campaign user-stories within Marketing Cloud CRM to support net growth of D2C lines of business.
  • Collaborate on the development and implementation planning of marketing campaigns that require transition of go-to-market plans or projects into Salesforce Marketing Cloud.

Qualifications

  • Bachelor's Degree: in a related field is preferred.
  • Experience: Four (4) years of experience in a related field is required.
  • Analytical Skills: Excellent analytical and problem-solving skills to identify, evaluate, recommend and implement changes to processes or procedures to address problems and improve departmental effectiveness.
  • Organizational Skills: Organizational skills and ability to prioritize; must be able to lead multiple activities with varying timelines.
  • Communication Skills: Excellent verbal, written communication and interpersonal skills.
  • Leadership Ability: Ability to lead and contribute to business unit and/or corporate projects.
  • Proficiency: Proficient in Microsoft Office Suites.
  • Relationship Management: Ability to develop and maintain effective working relationships.

All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.

Required Skills

Communication
Salesforce
Data Analysis
CRM
Process Improvement
Marketing Operations
Project Management
Reporting
Workflow Improvement
Microsoft Office Suites