Senior Brand Manager (Heritage Brands) – Cincinnati, OH

Position Overview

JRG Partners is seeking an exceptional and visionary Senior Brand Manager with a deep passion for preserving and evolving iconic heritage brands. This pivotal opportunity offers a strategic leadership role dedicated to shaping the future of beloved consumer products through innovative brand management. You will drive overall brand strategy, marketing initiatives, and financial performance for a portfolio of established names, acting as the guardian of brand equity while pioneering modernization and growth.

Location: Cincinnati, OH

Key Responsibilities

• Lead the creation and execution of comprehensive long-term and annual brand strategies, including defining target audiences, positioning, messaging, and identifying key growth drivers for heritage brands.
• Assume full ownership of the brand's profit and loss (P&L) by managing budgets, forecasting sales and expenditures, and analyzing financial performance to drive revenue growth and margin improvement.
• Spearhead integrated marketing campaigns across digital, social media, traditional advertising, in-store promotions, and public relations, ensuring consistency with brand guidelines.
• Drive product innovation and renovation by collaborating with R&D and cross-functional teams to develop or update products that meet market and sustainability demands.
• Utilize consumer insights and advanced market research techniques to inform brand positioning, product development, and marketing communication strategies.
• Lead and collaborate with cross-functional teams including Sales, R&D, Supply Chain, Legal, and Finance to ensure seamless execution of brand initiatives.
• Develop and execute digital marketing strategies to enhance online brand presence, drive e-commerce sales, and engage consumers across digital channels.
• Manage relationships with external agencies, ensuring deliverables align with brand objectives, budgets, and timelines.
• Monitor competitive trends and market dynamics to proactively adjust brand strategies and maintain a competitive edge.
• Mentor and develop junior team members, fostering a culture of continuous learning and high performance.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field required. An MBA is highly preferred.
• Experience Required: A minimum of 7-10 years of progressive brand management experience within the Consumer Packaged Goods (CPG) industry, with specific experience managing heritage or established brands.
• P&L Ownership: Demonstrated success in managing a brand’s P&L including budget development, forecasting, and achieving financial targets.
• Strategic Thinking & Analytical Acumen: Proven ability to develop long-term brand visions and convert complex market data into actionable strategies.
• Leadership & Influence: Experience in leading cross-functional teams, influencing stakeholders at all levels, and managing external agencies.
• Marketing Expertise: Deep understanding of the marketing mix, including product development, pricing, promotion, distribution, digital marketing, and e-commerce strategies.
• Communication Skills: Excellent verbal and written skills with the ability to craft compelling narratives and deliver impactful presentations.
• Project Management: Strong ability to manage multiple priorities, meet deadlines, and deliver results in a dynamic environment.
• Consumer Focus: A passion for understanding consumer behavior and translating insights into successful brand strategies.
• Technical Proficiency: Proficiency in Microsoft Office Suite along with familiarity with marketing analytics tools, CRM systems, and market research platforms.

Preferred Qualifications

• MBA or an advanced degree is highly preferred.

Benefits & Perks

• Benefits: Highly competitive salary complemented by an attractive performance bonus structure.
• Comprehensive health, dental, and vision insurance along with wellness programs and flexible spending accounts.
• Generous paid time off (PTO) and company holidays to support work-life balance.
• Retirement savings plan (401k) with a significant company match.
• Opportunities for professional development, training, industry conferences, and tuition reimbursement.
• Relocation assistance for qualified candidates to facilitate a smooth transition to Cincinnati, OH.
• A vibrant, collaborative company culture with employee recognition programs and work-life integration initiatives.
• Product discounts on the client’s portfolio of cherished heritage brands.