Senior Manager, Industry Marketing

Position Overview

At Walmart Connect, we connect brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences. As a Senior Manager, Industry Marketing, you will translate our strategy into immersive, high-impact events that inspire advertisers, partners, and teams. You’ll be a storyteller, builder, and master organizer shaping Walmart Connect’s most influential moments while deepening relationships and driving business results.

Key Responsibilities

• Own the strategic planning and execution of Walmart Connect’s full portfolio of internal and external events.
• Define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals.
• Manage and develop two Industry Marketing Managers, fostering collaboration and ensuring excellence across event workstreams.
• Present event strategies, concepts, and plans to senior stakeholders for alignment and approval.
• Build and manage cross-functional timelines, workflows, and stakeholder planning processes.
• Collaborate with Sales, Marketing, Communications, Product Marketing, Media Insights, and Executive leadership to support strategic priorities.
• Work with Brand & Content Strategy and Creative teams to develop narrative-driven event experiences and maintain a consistent brand identity.
• Lead venue sourcing, vendor evaluation, negotiations, and contract management including production, A/V, F&B, décor, and logistics.
• Oversee registration, attendee management, itineraries, and all on-site operations as the event captain.
• Conduct post-event surveys, reporting, and performance analysis to measure impact.
• Manage budgets, vendor payments, and reconciliation processes.
• Document learnings and identify opportunities to innovate and enhance future experiences.
• Uphold Walmart’s values and commitment to cost-efficiency in all actions.

Required Qualifications

• 10+ years in Industry Marketing, event strategy, or large-scale event production with a proven track record in executive-level and client-facing events.
• Experience in media, advertising, retail media, or technology with excellent vendor and budget management skills.
• Exceptional storytelling, communication, and project management skills with the ability to turn business insights into compelling, experience-led strategies.
• Comfortable operating in a fast-paced, highly collaborative environment and building trust across cross-functional teams.
• Willingness to travel for on-site event execution.
• Bachelor's degree in marketing, communications, business, or a related field and/or 3 years' experience in marketing; alternatively, 7 years’ experience in marketing or related field.
• Demonstrated history of leading marquee events from concept through execution.

Preferred Qualifications

• Experience leading cross-functional projects in marketing or related fields.
• Supervisory experience and a strong background in team leadership.
• Master of Business Administration (MBA) or related advanced degree.

Benefits & Perks

• Competitive Compensation: Annual salary range of $108,000.00 - $216,000.00 plus annual or quarterly performance bonuses and potential stock awards.
• Comprehensive Health Benefits: Medical, vision, and dental coverage.
• Financial Benefits: 401(k), stock purchase programs, and company-paid life insurance.
• Generous Paid Time Off: PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting leave.
• Additional Perks: Short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Educational Benefits: Access to Live Better U tuition programs covering everything from high school completion to bachelor’s degrees.