E-mail Marketing Specialist

Position Overview

This is a remote position. We're looking for an Email Marketing Specialist with a solid understanding of marketing automation, customer journey flows, and eCommerce growth levers.

Key Responsibilities

• Plan, build, and execute email campaigns and automated flows (e.g., welcome, abandoned cart, post-purchase, re-engagement) in HubSpot
• Support broader lifecycle marketing strategies with hands-on execution and optimization
• Collaborate with content and design teams to produce email assets that reflect brand tone and drive conversion
• Implement segmentation strategies to target specific audiences and improve deliverability and engagement
• Track and report on key performance metrics (open rates, CTR, CVR, etc.), identifying insights and opportunities
• Conduct A/B testing on subject lines, copy, design, and send times to optimize performance
• Maintain and organize contact lists, ensuring data hygiene and compliance with email regulations (e.g., GDPR, CAN-SPAM)
• Stay current with best practices and trends in email marketing and eCommerce automation
• Occasionally assist in cross-channel campaign alignment (e.g., paid media, landing pages, pop-ups)

Required Qualifications

• 24 years of hands-on experience in email marketing, ideally in eCommerce or DTC
• Proficient with HubSpot (flows, lists, segmentation, reporting); experience with Klaviyo is a plus
• Strong analytical skills to interpret email KPIs and recommend data-driven actions
• Good eye for design and UX within email templates (basic editing/design skills a plus)
• Strong copy instincts and attention to detail
• Comfortable working independently and in collaboration with creative and growth teams
• Familiarity with eCommerce platforms like Shopify is preferred

Preferred Qualifications

• Experience with multi-channel lifecycle strategies (email, SMS, pop-ups)
• Knowledge of CRO tactics and landing page/email alignment
• Exposure to performance marketing and its impact on retention/email strategy

Benefits & Perks

• Be part of a team that loves flexibility and strives to be one of the best agencies for worldwide clients
• Strong work-life balance culture
• Flexible work arrangements and working time
• Gifts for special days
• Competitive payment structure
• Full REMOTE Work
• 18 working days off