Marketing Associate, SmartCare
Stryker4 months ago
Grand Rapids, MI, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
As a Marketing Associate for the SmartCare Downstream team, you will play a key role in advancing our Smart Hospital vision. In this role, you will craft compelling marketing collateral and collaborate with cross-functional partners to drive adoption of SmartCare solutions that transform clinical workflows and improve patient outcomes. You will gain hands-on experience across our connected ecosystem—spanning communication, automation, and workflow orchestration—while supporting our world-class selling organization to make a real impact on care delivery.
Key Responsibilities
- Assist in the implementation and execution of marketing collateral and sales support programs for SmartCare solutions.
- Support the execution of marketing plans and sales tools across SmartCare product lines.
- Gather and relay customer insights and competitive intelligence to help shape SmartCare strategy.
- Serve as a subject matter expert (SME) on SmartCare products to support internal and external stakeholders.
- Track and analyze key performance indicators (KPIs) to report marketing effectiveness.
- Partner with sales to support training initiatives, promotions, and campaigns.
- Assist in pricing strategy and ensure marketing aligns with margin goals.
- Manage and maintain marketing collateral, ensuring accuracy and alignment with SmartCare brand standards.
- Contribute to portfolio positioning through segmentation, targeting, and messaging support.
- Support cross-functional teams by providing feedback on customer needs and usage trends.
Required Qualifications
- Bachelor’s degree
Preferred Qualifications
- Bachelor’s degree in Information Technology, Computer Science, or related disciplines
- Internship experience or relevant coursework in marketing, sales, or healthcare
Required Skills
competitive intelligence
sales support
marketing collateral creation
project collaboration
customer insights
communication
KPI analysis