SEO & Digital Marketing Specialist

Position Overview

Only hiring for individuals who live in NY, NJ, GA, or CA.

About Giveffect: There are 1.5M nonprofit organizations in the US with over 20 million employees. Yet, this sector is frequently overlooked and under-resourced! Giveffect provides the #1 all-in-one software designed exclusively for nonprofits, seamlessly integrating fundraising, volunteer/donor management, and program data in one CRM. The Giveffect team is passionate about empowering nonprofits to advance their missions with powerful technology.

Role: SEO & Digital Marketing Specialist – you will work closely with the content team to plan and execute strategies that enhance lead acquisition and drive online brand presence. As the subject matter expert on SEO and SEM, you will create and implement marketing strategies using the latest tools and techniques.

Required Qualifications

• Be a creative, tech-savvy, strategic marketer who can take our client acquisition in new directions by identifying challenges and delivering effective strategies.
• Maintain and strengthen the established identity of the brand.
• Be a strategic thinker and a creative self-starter who brings innovative marketing ideas to the table.
• Collaborate effectively with sales, support teams, and senior leadership to integrate insights from various stakeholders.
• Exhibit exceptional attention to detail and maintain high standards of quality in all work produced.
• Be a fast learner who requires minimal supervision and can troubleshoot challenges independently.
• Approach every task with passion, empathy, and curiosity.
• Thrive in a fast-paced environment where collaboration, autonomy, and creativity are essential.

Key Responsibilities

• Strategize, plan, budget, launch, and scale the overall marketing presence and brand-awareness.
• Identify target audiences (nonprofit organizations) and develop clearly defined strategies and tactics to drive awareness and sales.
• Publish brand communications content, including newsletters, blog posts, social media posts, and press releases.
• Create, handle, and own a monthly social content calendar using platforms such as HubSpot and Mailchimp.
• Manage and execute social media strategies across LinkedIn, Facebook, Twitter (X), and Instagram.
• Stay updated with the latest social trends, platform features, and best practices.
• Collaborate with the Content Marketing team to disseminate a variety of content including case studies, infographics, videos, reports, and white papers.
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
• Design and optimize marketing automation and lead nurturing processes across email, content, and social channels.
• Establish closed-loop analytics with the Sales team to refine campaigns based on inbound marketing performance.
• Optimize copy and landing pages for search engine optimization.
• Perform ongoing keyword research and expand keyword opportunities.
• Implement content recommendations to achieve organic SEO success.
• Optimize website content and update the site using CMS software.

Benefits & Perks

• $60,000 - $110,000 USD
• Bonus (2 times/year)
• Fully Remote
• Health, Dental and Vision Insurance
• PTO + Birthday Day-off + Summer Fridays
• Personal / Sick time
• Wellness Week (during winter holidays)
• Paid Holidays
• Paid Volunteer time off
• Hours/week: 40 hours
• Status: Full-time, exempt