Senior Director II, Brand Management Coca-Cola Trademark

Position Overview

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader—it’s an opportunity to be part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally. Leads the strategic growth agenda for a global brand in NAOU owning the brand bundle (product, package, value proposition) and driving consumer relevance, equity, and growth. This role influences over 1-billion-unit cases, delivering against the overall brand vision and business objectives in NAOU through integration of innovation, alignment with FSOP strategy and key deliverables, and tech-enabled marketing execution.

Key Responsibilities

• Leads development of annual business plans and multi-year brand growth strategies, including shaping the 5-year rolling innovation pipeline.
• Owns the brand bundle flywheel across product, package, and value proposition, driving commercialization of brand positioning, innovation, consumer communications/messaging, and shopper marketing to deliver brand objectives.
• Leads brand positioning, equity-building initiatives, and resource allocation decisions.
• Partners with internal teams (e.g., Innovation, R&D, Supply Chain, Commercial, Retail) and external stakeholders (e.g., customers, bottlers, suppliers) to develop new and/or improved products, packaging, and programs to meet consumer needs and deliver against brand objectives.
• Integrates FSOP strategy into brand planning, ensuring relevance across foodservice channels and occasions.
• Leverages AI-powered foresights and predictive analytics to inform decisions and accelerate speed to market.
• Provides direct reports with leadership, direction, prioritization, and coaching to achieve work objectives, improve performance and skills, and achieve career goals. Champions AI literacy, MarTech adoption, and agile ways of working.

Required Qualifications

• 10+ years of progressive marketing leadership in CPG or beverage industry.
• Proven success in brand management, innovation, and portfolio strategy.
• Strong understanding of FSOP, RGM, and commercial integration.
• Experience with MarTech tools, AI tools, and data-driven marketing & selling.
• Bachelor’s degree required; MBA preferred.

Benefits & Perks

• Iconic Brand: Work on some of the most recognized brands in the world and contribute to their next chapter.
• Exposure to World Class Leaders: Gain access to global marketing leaders, expanding your network while staying ahead with emerging digital platforms and marketing insights.
• Creative Team Culture: Collaborate with top-tier brand leaders and agencies, fostering a creative environment that supports risk-taking and innovation.