Digital Marketing Manager

Digital Marketing Manager

Nelson Recruiting is looking for a hands-on Digital Marketing Manager to help us rapidly grow our respondent database and build a stronger marketing engine for the company.

We are a market research recruiting company that finds qualified individuals to participate in paid market research studies, including political polling, consumer focus groups, mock juries, online interviews, and other research projects. Our clients rely on us to find the right people for each study, and our respondent database is one of the most important parts of our business.

We are looking for someone who can come in and immediately help us generate more respondent leads, improve our marketing strategy, create original content, and build scalable systems for growing our audience. Down the line, this person will also help us market to potential clients and support broader business development efforts.

This is a fully remote position.

Key Responsibilities

• Develop and execute marketing strategies to grow Nelson Recruiting’s respondent database
• Create campaigns that drive new respondent sign-ups for paid market research studies
• Manage and improve marketing across social media, email, SEO, website content, referral campaigns, and other digital channels
• Create original written content for our company, including website copy, blog content, social posts, email campaigns, landing pages, and promotional materials
• Use AI tools effectively to help create high-quality marketing content, campaign ideas, ad copy, and workflows
• Identify new opportunities to reach potential respondents across different demographics, regions, and study types
• Help improve landing pages and sign-up funnels to increase respondent conversion rates
• Track marketing performance, including lead volume, cost per lead, conversion rates, respondent quality, and campaign performance
• Recommend and test new marketing channels such as Meta, TikTok, Reddit, Google, LinkedIn, referral programs, partnerships, and community outreach
• Help develop Nelson Recruiting’s brand voice and strengthen our online presence
• Eventually support client-facing marketing efforts to help generate more business leads

What We’re Looking For

• 2–5 years of experience in marketing, digital marketing, growth marketing, social media marketing, SEO, content marketing, or lead generation
• Experience creating marketing strategies that generate leads, sign-ups, traffic, or measurable growth
• Strong writing ability and the ability to create original, professional, and engaging content
• Comfortable managing content and campaigns across multiple social media platforms
• Knowledge of SEO best practices and how to optimize content for search visibility
• Experience using AI tools to create or improve marketing content
• Ability to think creatively while also tracking performance and results
• Strong organizational skills and the ability to manage multiple campaigns at once
• Comfortable working independently in a remote environment
• Interest in market research, consumer insights, political research, legal research, or recruiting is a plus

Ideal Candidate

The ideal candidate is not just a social media poster. We are looking for someone who understands how to generate leads, test campaigns, improve conversion rates, and build a long-term marketing system.

You should be able to write well, think strategically, move quickly, and be comfortable using both traditional marketing methods and AI-assisted tools to create effective campaigns.

Compensation

$75,000–$95,000 per year, based on experience, with performance-based bonus opportunities tied to respondent lead growth.

Schedule and Location

• Full-time
• Fully remote
• U.S.-based candidates preferred

Company Description

Nelson Recruiting is a family-owned and rapidly growing market research recruiting company with over 40 years of experience connecting diverse, qualified participants with top brands, research agencies, law firms, political organizations, and other clients nationwide.

We recruit participants for a wide range of paid market research studies, including consumer focus groups, political polling, mock juries, online interviews, and in-person research. Our team is passionate about delivering thoughtful, effective recruiting that helps our clients hear from the right people and generate meaningful insights.

At Nelson Recruiting, our respondent database is one of the most important parts of our business. As we continue to grow, we are looking for a marketing leader who can help us expand our reach, bring in more qualified respondents, and strengthen our overall marketing presence.