eCommerce Search Marketing Associate

Welcome to PepsiCo

- a global leader in the food and beverage industry! We are seeking a dynamic and results-driven eCommerce Search Marketing Associate to join our growing team. As an eCommerce Search Marketing Associate, you will play a critical role in driving online sales and optimizing our digital presence across various platforms. This is a fantastic opportunity for a self-starter who is passionate about digital marketing and is looking to take their career to the next level. If you have a strong understanding of eCommerce and a knack for data analysis, along with a passion for our products and brands, we want to hear from you! Join us in our mission to deliver great-tasting, high-quality products to consumers around the world.

Your Responsibilities

• Develop and implement strategies to drive online sales and increase visibility of PepsiCo products across various eCommerce platforms.
• Conduct regular analysis of key eCommerce metrics and provide insights and recommendations for optimization.
• Collaborate with cross-functional teams to ensure alignment of eCommerce initiatives with overall business objectives.
• Monitor and track competitor activity and industry trends to identify opportunities for growth and improvement.
• Utilize data and analytics to identify target audiences and optimize digital marketing campaigns.
• Stay up-to-date on industry best practices and new technologies to continuously improve our eCommerce presence.
• Work closely with brand teams to ensure consistency in messaging and branding across all digital channels.
• Collaborate with external agencies and partners to execute digital marketing campaigns and initiatives.
• Monitor and manage budgets for eCommerce search marketing activities.
• Use performance data and insights to develop and recommend strategies for improving user experience and driving conversions.
• Provide regular reporting and analysis of eCommerce performance to senior management.
• Support the development and implementation of new eCommerce initiatives and projects.
• Stay informed on eCommerce trends and consumer behavior to identify opportunities for growth and innovation.
• Represent PepsiCo as a knowledgeable and passionate brand ambassador in all digital interactions.
• Act as a liaison between internal teams and external partners to ensure smooth execution of eCommerce initiatives.

Equal Opportunity Employer

PepsiCo is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.