Coordinator, PR/Influencer Marketing, Jo Malone London and Aramis North America

Position Overview

About the position

Key Responsibilities

• Assist in executing impactful, strategic communication and launch plans that are aligned with overall business objectives.
• Develop and manage editorial and product launch calendar in tandem with the 360 Marketing Calendar to generate editorial coverage for the brand across all forms of media.
• Manage and organize PR materials including press releases, media alerts, pitches and other relevant items and adapt from the Global brand for regional use.
• Oversee and manage evergreen product mailings for editors and influencers.
• Maintain US press list on a consistent basis, keeping it up to date.
• Support team in event planning and execution logistics.
• Identify and cultivate relationships with brand-right influencers with a focus on beauty/fashion/lifestyle/home, celebrities, athletes across all platforms with a focus on TikTok and Instagram to build brand relevance and drive awareness and engagement.
• Assist in the development on strategic influencer programs including but not limited to organic seeding and gifting, product mailers and paid partnerships.
• Work alongside Director and external agencies on the execution of programs including talent identification, content briefs and campaign tracking via Tribe to maximize EMV.
• Partner with 360 Marketing and relevant cross-functional teams on specific paid social programs to leverage influencer content across paid media.
• Analyze content performance for future programs ensuring alignment with brand KPIs and evolving trends.
• Work with Director to develop reports on campaign results.
• Manage reporting tools and PR dashboards to track brand KPIs on an ongoing basis.
• Manage product forecasts and orders for all launches, events, seeding and mailers, ensuring necessary inventory to support corresponding PR and influencer initiatives.
• Organize PR files, maintain PR sample inventory and manage product send outs.
• Track and maintain PR/Influencer Marketing budget.
• Liaise with internal Finance team for estimate and close.
• Lead vendor coordination including vendor set-up, PO creation and processing invoices in a timely fashion.

Required Qualifications

• BA/BS degree in Marketing, Communications, Public Relations, or a related field.
• 2+ years professional related marketing or communications experience such as public relations influencer marketing, digital/social media marketing with a passion for the beauty industry.
• Knowledge of digital social platforms (TikTok, Instagram, YouTube, etc.) and emerging trends.
• Basic understanding of the traditional and non-traditional media landscape.
• Understanding of monitoring tools like Tribe Dynamics and Launchmetrics.
• Team player with a positive, can-do attitude and ability to build and foster collaborative relationships both internally and externally.
• Desire to work autonomously in a fast-paced environment.
• Excellent computer and technical skills (Excel, PowerPoint) with an eye for detail and style.

Benefits & Perks

• Health insurance coverage
• Wellness and family support programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education-related programs
• Paid holidays and vacation time