Vice President, Product Trade Marketing - Full-time

Position Overview

The Product Trade Marketing Vice President within the Customer Lifecycle Team will oversee marketing programs focused on credit card product trades, including upgrades and downgrades for existing customers. The Lifecycle Marketing team is part of Customer Marketing within the Marketing Growth and Innovation organization of Card Services – a key business within Chase's Consumer & Community Banking group. The team is responsible for strategies and marketing for existing consumer credit card customers including Early Month on Book (EMOB), Low Tenure, Retention, and Product Trade (Upgrade/Downgrade) activities.

In this strategic role, you will guide customers through product transitions by designing and implementing multi-channel marketing programs (email, site, in-app, etc.) and operationalizing segmentation to engage customers considering or undergoing product trades. You will collaborate closely with product, Card Member Service, and cross-functional teams across the Card organization – leading and driving marketing strategies to engage customers considering or completing credit card product upgrades or downgrades.

Key Responsibilities

• Lead product trade (upgrade/downgrade) strategies across credit card products, partnering closely with cross-functional teams and external partners.
• Create and manage segmentation strategies to deliver personalized marketing programs that resonate with customers eligible for or interested in product trades.
• Manage reporting for product trade campaigns and overall engagement metrics at both portfolio and aggregate levels.
• Collaborate with internal and external partners by synthesizing results and driving new tactics to improve the upgrade/downgrade experience.
• Enhance existing product trade marketing campaigns while developing new strategies for specific customer segments.
• Communicate effectively and confidently with stakeholders, fostering strong collaboration and influence across teams.

Required Qualifications

• Bachelor's Degree required; MBA preferred.
• 7+ years of direct marketing experience, with specific experience in credit card product marketing and product trade (upgrade/downgrade) strategies.
• Experience in collaborating with multiple internal and external partners.
• Strong oral, written communication, and presentation skills.
• Logical and analytical thinker, with the ability to identify clear objectives, leverage data to develop strategies, and maintain an advanced understanding of success metrics.
• Proven ability to influence and gain buy-in across teams.
• Skilled at prioritizing and managing multiple complex initiatives concurrently.
• Results-oriented self-starter with strong problem-solving capabilities.
• Committed to maintaining a strong control environment by adhering to risk/control procedures while keeping a customer-first mindset.
• Ability to thrive in a fast-paced, results-driven, and highly dynamic environment.

Benefits & Perks

• Location: New York, NY
• Salary: $133,000.00 - $190,000.00 per year
• Benefits: Competitive total rewards package, including commission-based and discretionary incentive compensation, comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching, and more. Additional details about total compensation and benefits will be provided during the hiring process.