Manager, Product Marketing

Position Overview

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place – one customer, one business, one innovative leap at a time. Come join our journey as our Product Marketing Manager, reporting to the Senior Product Marketing Manager and leading a team of two in driving key B2C marketing strategies.

Key Responsibilities

• Marketing Strategy:
  • Collaborate with product teams to understand category goals, audience targets, challenges, and budgets, and develop aligned B2C marketing strategies.
  • Manage a team of two marketing specialists and oversee the marketing budget for assigned categories, ensuring efficient fund allocation and tactical refinement.
  • Align with customer insights and performance marketing teams to track market trends and evolving audience insights to drive demand growth and sales.
  • Partner with performance marketing to identify and track keywords and demand trends for strategic improvements.
  • Continuously monitor, evaluate, and recommend new trends, potential partners, technologies, platforms, and tools.
• Project Management:
  • Oversee all paid marketing activations including advertising, social and influencer campaigns, events, sponsorships, and strategic partnerships, ensuring projects are delivered on time and within budget.
  • Select and manage external agencies and vendors through briefing, proposal evaluation, contract negotiation, and vendor selection.
  • Direct organic social media efforts in collaboration with the content strategy team to align channel strategies with overall brand and category goals.
  • Coordinate with internal creative, content, and PR teams to ensure 360° alignment on messaging and asset development.
  • Manage the implementation of UTM’s, hashtags, and target keywords with the business intelligence team to ensure accurate data tracking.
• Brand and Go-to-Market Strategy:
  • Develop a deep understanding of the competitive landscape to guide content and media strategy, differentiating Panasonic in key categories.
  • Collaborate with local and global product and brand teams to improve awareness and sentiment for the Panasonic brand.
  • Work with cross-functional teams (product, sales, insights, brand experience, and support) to design comprehensive go-to-market strategies for new product launches.
• Communication and Reporting:
  • Communicate marketing strategy, activities, and results with internal teams and headquarters using data-driven storytelling.
  • Lead weekly meetings to align on tactics, project statuses, campaign assets, and approvals.
  • Utilize project management software (Monday.com) to monitor project tasks and budgets.
  • Develop monthly and quarterly reports as well as weekly campaign updates focusing on key learnings and recommended actions.

Required Qualifications

• Education and Experience:
  • 8+ years of experience in a B2C marketing role with direct budget management of $1MM+ and quantifiable performance achievements.
  • Demonstrated ability to develop and drive brand and marketing strategy using data and empathetic insights.
  • Experience in a transformational environment requiring agile re-prioritization and strong cross-functional collaboration.
  • Experience in a global organization is a plus.
• Competencies:
  • Strong results-orientation with clear objectives and KPIs.
  • Exceptional communication and presentation skills with the ability to design and deliver data-driven storytelling.
  • Creative problem-solver who learns quickly and excels under pressure.
  • Exceptional time and project management skills with strong prioritization abilities.
  • Team player who values diverse perspectives and maintains strong alignment and trust.
  • High attention to detail and a passion for data, with up-to-date knowledge of cultural and social media trends.
• Software:
  • Hands-on experience with analytics and campaign setup within Meta Business Manager, Google Ads, and various social media and retail ad platforms.
  • Intermediate skills in MS Office (Excel, Word, PowerPoint, Teams).
  • Basic Photoshop skills (e.g., re-sizing, cropping, format saving) preferred.
  • Experience with Monday.com project management is a plus.
• Other Requirements:
  • Ability to travel up to 10%, which may include overnight and some international travel.
  • Willingness to work outside of regularly scheduled hours as needed.

Benefits & Perks

• Competitive compensation package (wage range of $120,000 - $130,000 plus potential discretionary bonuses and incentives)
• Comprehensive benefits
• Pet Insurance
• Paid Parental Care Leave
• Employee Referral Program
• Educational Assistance
• Flexible Work Program
• Volunteer Time Off
• Casual Dress Code
• Total Well Being Program