Brand Marketing Manager - Wine Innovation

Position Overview

Join Gallo – a family-owned company with a 90+ year legacy and 130+ brands – as a Brand Marketing Manager. In this full‑time, Hybrid Telecommute role, you will make a significant impact in brand marketing through creative strategy and execution. You will lead multiple initiatives, manage new brand introductions, and optimize brand architecture while overseeing the A&P budget and supporting the Director with P&L management. Compensation: $121,800.00 - $182,600.00

Key Responsibilities

• Lead multiple initiatives that drive business growth and innovation.
• Manage new brand introductions and optimizations to align with brand objectives.
• Oversee the business review of assigned brands and the day-to-day management of the A&P budget.
• Collaborate with internal and external teams to develop commerce marketing tools and drive Agile Roadmap initiatives.
• Conduct market visits to evaluate activation tools, gather feedback, and identify emerging trends.

Required Qualifications

• Master’s degree plus 3 years of brand marketing/new brand development experience OR Bachelor’s degree plus 5 years, with increasing levels of responsibility.
• Willingness to travel up to 50% for market visits and team collaboration.
• Knowledge of retail and on‑premise channels and experience managing multiple external agencies.
• Strong analytical and financial acumen with the ability to influence management and lead cross‑functional teams.
• Proven ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written and verbal communication skills.
• Must be at least 18 years old; additional travel for onboarding and training up to 5% may be required.

Preferred Qualifications

• Master’s degree plus 5 years of brand marketing/new brand development experience OR Bachelor’s degree plus 7 years, with increasing levels of responsibility.
• Experience in launching or introducing new brands or line extensions.
• P&L management experience combined with experience working in an agile environment.
• Alcohol beverage industry experience and a solid understanding of the 3‑tier distribution system.

Benefits & Perks

• Competitive compensation with opportunities for bonuses and incentive plans.
• Comprehensive medical and dental coverage.
• 401k plans and profit sharing.
• Additional perks such as pet insurance, company holidays, and access to an employee wine shop.