Sr. SEO Marketing Manager

Overview:

Drives sustainable traffic growth, improving search visibility, and ensuring our website and content ecosystem are optimized for performance. Combines technical SEO expertise with content strategy, analytics, and long-term planning. Balances strategic thinking with hands-on execution by building roadmaps, analyzing performance data, and implementing optimizations that deliver measurable business impact.

Responsibilities:

• Develops and owns a multi-quarter SEO roadmap aligned with marketing and business growth goals
• Translates business priorities into actionable SEO initiatives that support pipeline, brand visibility, and audience reach
• Establishes SEO governance and best practices across digital teams and drives a culture of SEO-first thinking in website and campaign planning
• Partners with content teams to produce high-impact, search-optimized assets and create keyword-to-content mapping frameworks to guide editorial planning
• Leads ongoing optimization of legacy content to improve rankings and engagement
• Ensures all web content adheres to SEO best practices without sacrificing brand voice
• Supports content performance testing and iterative improvements while collaborating on landing page optimization to improve organic conversion rates
• Advocates for SEO integration early in content ideation and campaign planning
• Collaborates with the Website & Performance Marketing Manager to align content publishing with technical SEO, site structure, and overall web performance
• Conducts SEO audits and reviews keywords, traffic, engagement performance to identify improvement opportunities
• Identifies opportunities for content syndication, backlinks, and strategic partnerships to strengthen domain authority
• Delivers monthly and quarterly reporting that translates performance data to inform future content decisions
• Applies audience, market, and competitor insights to refine strategy, enhance content relevance, and improve ROI

Qualifications:

• Bachelor's degree: in Marketing or relevant field or equivalent work experience
• Experience: Typically with 8+ years of relevant professional experience
• Proficiency: in Asana strongly preferred
• Experience: with SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, or similar)
• Proficiency: in GA4, Search Console, and analytics platforms
• Understanding: of CMS platforms and website workflows
• Proficiency: in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred
• Strong knowledge: of and interest in the architecture/interior design industry preferred
• Expertise: Excellent expertise in strategic global content marketing and SEO
• Attention: Excellent attention to detail and commitment to excellence
• Interpersonal skills: Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team
• Analytical mindset: Strong analytical mindset with the ability to interpret performance data and connect content efforts to measurable growth
• Presentation skills: Strong presentation skills
• Organizational skills: Strong organizational skills and the ability to work on multiple projects at the same time
• Digital content standards: Ability to define clear digital content standards and best practices
• Communication skills: Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing
• Problem solving: Ability to problem solve and apply innovative solutions
• Collaboration: Ability to collaborate effectively with global and regional stakeholders while also working independently and prioritizing work in a team environment
• Deadline management: Ability to effectively meet deadlines at expected quality

If you currently work for HKS, please submit your application via the Internal Careers Portal.

HKS is an EEO/AA Employer: M/F/Disabled/Veteran