Senior Manager, Field Marketing

Position Overview

Acrisure is a global fintech leader empowering millions of businesses and individuals with tailored solutions. As the Senior Manager, Field Marketing, North America Retail (NAR), you will lead a regional Field Marketing pod and drive high-quality, local activation of Acrisure’s go-to-market strategy. In this player/coach role, you’ll bridge strategic leadership with hands-on execution—partnering with Sales Leadership and cross-functional teams to generate new prospects, enhance cross-sell/upsell initiatives, and improve client retention.

Key Responsibilities

• Leadership & Prioritization: Lead and coach Field Marketing Managers across regions, set focus, and allocate work while acting as a player/coach on high-impact initiatives.
• Intake Ownership & Operational Excellence: Own the Field Marketing intake process from triaging to prioritizing, ensuring alignment with divisional priorities and GTM objectives.
• Regional Strategy & Content Calendar: Manage the regional content calendar by translating national campaigns into strategic local activations and optimizing messaging for local markets.
• GTM Activation & Sales Partnership: Oversee regional execution of GTM plays, partner with Sales Leadership to identify key opportunities, and ensure high adoption of collateral and campaigns.
• Event Strategy & Feedback Loop: Develop regional event strategies and maintain a structured feedback loop to capture insights and drive continuous improvement.

Required Qualifications

• Strong collaborator who builds trust with Sales Leadership and cross-functional stakeholders.
• Excellent communication, planning, and prioritization skills.
• Strategic thinker skilled at translating enterprise strategy into measurable regional action.
• Experience evaluating ROI and making data-informed decisions.
• Proven ability to coach, develop, and elevate field marketing talent.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7-10 years of experience in marketing, field marketing, or sales enablement (insurance/financial services a plus).
• 2+ years of leadership experience managing people or cross-functional programs.

Benefits & Perks

• Compensation: The base salary range for this position is $123,760 - $184,184, influenced by skills, experience, location, and internal equity.
• Physical Wellness: Comprehensive medical, dental, and vision insurance; life and disability coverage; fertility benefits; wellness resources; and paid sick time.
• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Family Care: Paid maternity and paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
• … and so much more!