Brand Marketing Specialist

Required

Qualifications and Education Requirements

• Bachelor’s or master’s degree in Marketing, Communications, Adverting, Digital or related field
• Minimum 2-5 years demonstrable experience
• Ability to display sensitivity and respond appropriately to team members, supporters, donors, clients, and families from diverse backgrounds.

Skills

• Strong analytical skills and data-driven thinking and knowledge of Facebook Business Manager,Google Analytics, and Google AdWords
• Outstanding problem solving and cross collaboration skill sets
• Excellent interpersonal skills: ability to gain consensus/elicit enthusiasm internally to encourage team members to participate in content creation and project execution
• Strong project management skills, delivering projects according to deadlines and timelines
• Working knowledge of Constant Contact, SharePoint, WordPress, and other website platforms
• Excellent writing, storytelling and editing skills
• Experience at an agency, nonprofit or multi-site organization highly preferred
• Ability to edit and manage video assets a plus
• Experience with Photoshop, InDesign, or Adobe Creative Suite a plus

Roles and Responsibilities

Brand Marketing

• Assist with the development of marketing communications collateral, email campaigns, presentations, and other assets, with attention to brand standards.
• Collaborate with Pace teams to ground our external and internal communication in Pace brand.
• Manage intranet news page and internal email newsletter
• Support the creation of collateral and video assets using Canva, InDesign or other design tools
• Support external email efforts and direct mail campaigns
• Develop relationships within centers and other internal teams to ensure cohesion, creation of synergies and streamline processes while managing our brand.
• Contribute to content strategy and editorial decisions such as determining what content we should engage our audiences with, topics for blogs, and approach to content organization and deployment

Project Management

• Manage Asana, project management tool, for all project requests
• Act as traffic manager for all locations and departmental creative, digital, video, and website requests helping steward multiple location projects simulataneously.
• Maintain relationships with outside vendors including designers, web developers and agencies
• Support direct mail, and paid marketing effforts

Digital Marketing

• Manage Facebook Business Manager, including auditing multiple center sites
• Audit Social Media including posting, monitoring, responding and engaging with followers and identifying potential influencer.
• Support social media goal setting and reporting, including developing monthly and quarterly social media reports.
• Create landing pages, manage vendors on annual major web updates, and manage ongoing updates on Pace external website.
• Support the execution of targeted digital marketing campaigns to optimize engagement and traffic and maximize search engine optimization.
• Collaborate with our vendors to manage dashboards, create reports and manage digital KPI's
• This list is not exhaustive
• Other duties as assigned