Head of Marketing and Advertising

Empowering Financial Futures.

For more than 65 years, Glenmede’s independent ownership, innovation and unwavering commitment to our clients have made us a trusted partner for private wealth, endowment & foundation, and investment management clients. Through a team-oriented environment, your knowledge, expertise and varied backgrounds contribute to thoughtful innovation. Our culture fosters opportunities for continuous career growth and development in all areas of the organization.

Private Wealth: Empowering the confident pursuit of purpose, passions and legacy through integrated wealth management. The complexities of wealth management require an integrated approach to anticipating, understanding and addressing unique client circumstances. This position will operate in a hybrid work environment, 3 days per week in the office (Philadelphia, PA).

OVERVIEW:

The Marketing Manager is a key strategic role that will be integral in all aspects of Glenmede’s marketing department. This position is responsible for the strategy and creation of marketing materials and campaigns for multiple business lines and departments, as well as project oversight and team development. The Marketing Manager must be self-directed, detailed oriented, and present innovative solutions in a compliance-regulated environment. This position will report to the Chief Marketing Officer and will be focused on elevating the department’s strategic value. This position is required to be in the Philadelphia office three days a week (specific days are subject to change).

RESPONSIBILITIES:

Strategic Marketing.

With a focus on business objectives, lead collaboration to formalize strategic marketing plans and initiatives for business lines as well as the marketing department. Own high visibility projects and collateral that include, but are not limited to, short- and long-form content generation, websites, lead gen initiatives, advertising, presentations, and multi-faceted, multi-touch campaigns.

Oversee third-party and vendor relationships ensuring high-quality support, value, and accountability. Possess an exceptional understanding of corporate brand utilization in all aspects of the team’s projects, including knowledge on elevating aesthetics and design as well as maintaining a consistent tone and voice. Effectively problem solve with out-of-the-box thinking and creative solutions becoming an invaluable resource for the team and stakeholders.

Understand key marketing performance metrics and tracking tools to provide market research, forecasting, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights (lead gen scoring, user journey experience success, brand awareness conversion, etc.). Represent the team at meetings, present data and team efforts, and work with key stakeholders to establish and improve working relationships and communication.

Leadership & Project Management.

Develop direct reports in all aspects of the department’s efforts with a focus on strong marketing content development and strategic thinking. Review projects to ensure a high level of quality that aligns with business standards; Provide direct communication regularly as it relates to expectations, performance (strengths and areas of improvement), and professional development for complete transparency.

Leverage a customized project management tool (Wrike) to:

• Oversee multiple projects to meet and exceed expectations, proactively considering both internal and external resources for successful execution.
• Prioritize and manage projects focused on strategic objectives, deadlines, and budgets.
• Influence the team culture and dynamic with an invested, collaborative, high-energy approach offering developmental opportunities, business knowledge, and best practices to newer/junior team members.

Utilize marketing applications and software to continually optimize and enhance utilization - Salesforce.com, Hubspot, Wrike, WordPress, Seismic, etc. Systematically track and report on digital efforts including campaigns, advertising, email campaign logic (trigger campaigns), lead scoring parameters, website engagement, and thematic campaigns. Provide strategic enhancements for each as data is collected and trends determined.

Firm-building.

Active engagement and accountability in department-specific and firm-wide initiatives in order to expand capabilities, create solutions to unmet business needs, improve user experience, or develop more efficient processes. Ability and willingness to contribute to the advancement of team, office, and business capabilities.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree: in marketing, or a similar discipline.
• A minimum of 10+ years: in a professional marketing role is required. Financial services industry is a plus.
• Successful track record: in a senior marketing role with autonomy and accountability.
• Experience: creating content for digital and print collateral and campaigns.
• Proficiency: in Microsoft Office and marketing applications/technology required (CRM, CMS, email platforms, project management, etc.).
• Excellent organizational and problem-solving skills: including the ability to balance multiple projects at one time and properly prioritize workload without external follow up (both personally and for colleagues).
• Team oriented: with experience developing and inspiring peers.

Our Benefits Overview:

• Competitive health and welfare benefits, including company HSA contributions
• Numerous voluntary benefit choices available
• Superior 401k match
• Tuition reimbursement
• Company subsidized commuter benefits
• Generous paid time off, including parental leave
• Plus more!

To learn more about Glenmede’s policy on equal employment opportunity, please visit . ** We are not seeking agency assistance with this role. No agencies, third parties, or phone calls, please.