Field Marketing Manager, PFG

Position Overview

This is a hybrid role based at our headquarters near Portland, Oregon with an expectation to work onsite four days per week (subject to change). The Field Marketing Manager leads a regional marketing team responsible for driving engagement, awareness, and sell-through for Columbia Sportswear’s Performance Fishing Gear (PFG) category. In this role, you will set the overarching regional marketing strategy and work closely with Brand Marketing, Sales, Merchandising, and Digital teams to ensure the PFG story comes to life across regions and touchpoints.

Key Responsibilities

• Lead and mentor a team of regional Content & Community Marketing Specialists to deliver impactful, locally relevant brand activations.
• Develop and execute the overarching PFG regional marketing strategy that connects local market insights with brand priorities.
• Define annual goals, KPIs, and success metrics in partnership with Brand Marketing and Sales leadership.
• Foster collaboration across marketing functions to ensure alignment of storytelling, seasonal initiatives, and product launches.
• Oversee event and partnership strategies that engage fishing communities, nonprofit partners, and key regional accounts.
• Guide team execution of event activations, tournaments, and local events to strengthen brand presence and affinity.
• Partner with Sales and Merchandising teams to create and support marketing programs for wholesale accounts that drive visibility and sell-through.
• Establish best practices and scalable toolkits for in-store marketing and local activation.
• Oversee influencer and athlete partnerships to ensure authenticity, alignment, and impact.
• Direct the creation and amplification of content that supports seasonal stories, product campaigns, and regional events.
• Partner with the Digital Marketing team to connect regional content efforts with global social and paid media strategies.
• Review performance insights and regional feedback to inform strategy, optimize campaign performance, and identify new opportunities.
• Champion a test-and-learn approach across regions to improve efficiency and impact.

Required Qualifications

• An outstanding leader who can translate company strategies into functional team goals.
• Detail oriented with strong organizational and analytical skills.
• Self-motivated with the ability to multi-task and work both independently and collaboratively.
• Bachelor's or master's degree, or applicable certification or equivalent experience.
• Typically requires 8+ years of functional experience.
• Experience managing individual contributors and leading a department.
• Ability to manage and lead teams in local or remote locations.
• Excellent interpersonal, presentation, and communication skills.
• Intermediate computer skills including spreadsheet and word processing applications.
• Ability to solve problems, make decisions independently, and work efficiently under pressure.
• Willingness to travel up to 40% of the time.

Benefits & Perks

• 401k plan with a generous company match.
• Medical, dental, vision, and life insurance.
• Disability coverage, flexible spending accounts, and health savings account.
• Voluntary benefits including accident, critical illness, hospital indemnity, and legal services.
• EAP + free and confidential 24/7/365 counseling services.
• Employee discounts and a generous time off program.