Manager, Partner Marketing

Position Overview

Sony Corporation of America (SCA) is seeking a Manager, Partner Marketing to drive Sony Audio’s partnership ecosystem through strategic marketing initiatives. In this role, you will blend creative strategy with business insight to build high-impact co-marketing partnerships, lead innovative campaigns, manage multi-channel communications, and coordinate cross-functional collaboration—ultimately amplifying the brand’s presence and driving business growth.

Key Responsibilities

• Lead the identification, negotiation, and management of high-impact partnerships with brands, talent, and platform partners.
• Develop and execute integrated co-marketing and creative strategies that enhance brand visibility and consumer engagement.
• Oversee artist/talent partnership management, contract negotiations, and maintain strong long-term relationships.
• Drive multi-channel campaign planning and execution, ensuring alignment with budgets, timelines, and business goals.
• Collaborate with internal teams (product, global marketing, sales, legal) and external agencies to optimize communications and activations.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in partner marketing, business development, creative strategy, or related roles with a track record of successful campaigns.
• Proven experience in talent/artist relationship management, preferably with high-profile music industry professionals.
• Strong negotiation, contract management, and budget management skills, with the ability to work closely with legal teams.
• Exceptional creative and strategic thinking, leadership, communication, and relationship-building skills.

Benefits & Perks

• Comprehensive medical, dental, vision, and prescription drug coverage with options for family members.
• Employee assistance and behavioral health benefits, as well as fertility, surrogacy, and adoption assistance.
• Basic and supplemental life insurance, voluntary benefits, and short-term & long-term disability plans.
• Paid parental and caregiver leave, flexible work arrangements, and various paid time off opportunities.
• 401(k) Plan with company match, education assistance, referral bonuses, employee discounts, and stock purchase plan.
• Annual incentive bonus along with a supportive and inclusive work culture.

Compensation

The anticipated annual base salary for this position is $125,000 to $135,000. The final offer will depend on factors such as qualifications, experience, and location.