Senior Marketing Data Analyst

Position Overview

Location: Baltimore. Response Labs is currently unable to sponsor work visas.
Do you excel at transforming complex data into actionable insights that drive high-performing marketing strategies?
Are you a detail-oriented analyst who thrives in a fast-paced, data-driven environment?
Response Labs, an award-winning CRM and loyalty marketing agency, is seeking a highly motivated and results-oriented Senior Marketing Data Analyst to play a key role in optimizing our clients' omnichannel marketing efforts.
In this senior-level role, you will extract, analyze, and interpret data to inform strategic decision-making for CRM and loyalty programs. Your expertise in data analysis and marketing will drive actionable insights that enhance customer experiences and program performance.

Key Responsibilities

• Design and execute complex data analysis plans, utilizing advanced statistical techniques and tools like SQL, Python, and R.
• Translate complex data into clear and concise insights tailored for communication to diverse stakeholders.
• Develop and maintain robust data pipelines, data visualizations, and reporting dashboards using Tableau for various CRM and loyalty program KPIs.
• Create audience segments for A/B testing, marketing campaigns, and reporting.
• Identify trends, patterns, and anomalies in data to uncover opportunities for optimization and growth.
• Collaborate with client teams and internal departments to define strategic direction based on data-driven recommendations.
• Stay abreast of industry trends and advancements in data analytics, CRM, and loyalty marketing.
• Contribute to the development and implementation of new data-driven solutions and practices within the agency.

Required Qualifications

• Minimum 10+ years of experience as a Marketing Data Analyst or in a similar role, preferably within a marketing or CRM agency environment.
• Solid understanding of marketing analytics concepts and metrics related to CRM, life-cycle marketing, media, and loyalty programs.
• Proven ability to develop impactful dashboards and visualizations using Salesforce Tableau.
• Strong problem-solving and critical thinking skills with a track record of resolving complex data-related challenges.
• Exceptional attention to detail and the ability to work independently as well as collaboratively.
• Demonstrated experience using Python for data cleansing, normalization, blending, and advanced statistical analysis.
• Experience with tools such as Salesforce Tableau Prep and SuperMetrics for ETL tasks and data blending.
• Deep understanding of relational databases with proficiency in SQL for query, join, and data manipulation tasks.
• Excellent communication and presentation skills with the ability to explain complex data insights to both technical and non-technical audiences.

Benefits & Perks

• Health, dental, and vision insurance with employer contribution.
• Short-term disability coverage.
• 401k plan with matching.
• Annual performance bonus and quarterly award drawings.
• Paid vacation, sick time, and federal holidays.
• Professional training and certification tracks.
• Flexible work options, including work-from-home.
• Regular company events and volunteer outings.
• Fun, relaxed work environment and culture.