Email Production Manager

Email Production Manager

Reporting to: VP of Marketing

Department: Marketing Operations

Location: Boston, MA (Hybrid)

Position Summary

Grand Circle Corporation is the leader in international travel, adventure and discovery for Americans aged 50+. Headquartered in Boston MA, and with more than 45 offices globally, more than two million Americans have traveled with our award-winning travel brands: Grand Circle Cruise Line, Overseas Adventure Travel and Grand Circle Travel.

This full-time role supports the Digital Marketing Operations department at Grand Circle Corporation. The Email Production Manager is responsible for overseeing day-to-day email production operations, ensuring on-time, accurate, and high-quality delivery of email marketing campaigns across GCC brands. This role combines hands-on technical expertise with people leadership, process ownership, and delivery governance.

The Email Production Manager serves as the primary point of accountability for email production execution, quality standards, and workload management. This role reports to the Director of Email Operations and works closely with Campaign Development, Creative, Brand, Product Marketing, QA, and Web teams.

Key Responsibilities

Production Leadership & Delivery Accountability

• Own production delivery across all email campaigns, ensuring on-time execution, accuracy, and adherence to brand and technical standards.
• Act as the escalation point for production risks, timeline issues, and quality concerns.
• Provide production leadership for high-visibility, high-complexity, or time-sensitive campaigns.
• Balance hands-on production work with oversight, prioritization, and issue resolution.
• Provide production oversight for the Adobe Campaign V8 migration by supporting email content migration and setup within the V8 Email Builder authoring tool.

People Leadership & Coaching

• Lead, coach, and mentor Email Producers and Senior Email Producers, fostering skill development, accountability, and consistency.
• Set clear expectations for quality, turnaround time, and best practices.
• Conduct peer review oversight and final approvals for complex or high-risk email campaigns.
• Support onboarding and ramp-up of new team members.

Workflow, Capacity & Process Ownership

• Partner with Traffic and Project Management to manage intake, prioritization, and capacity planning for email production.
• Own and continuously improve email production workflows, documentation, and standard operating procedures.
• Identify inefficiencies and drive improvements to reduce rework, cycle time, and delivery risk.
• Provide accurate production estimates and input into campaign planning and resourcing decisions.

Technical Oversight & Standards

• Ensure consistent application of HTML/CSS coding standards, template usage, and modular build approaches.
• Oversee development and maintenance of reusable templates, components, and dynamic content frameworks.
• Partner with Campaign Development to ensure proper integration of personalization logic, data fields, and versioning.
• Ensure compliance with deliverability, accessibility, privacy, and spam regulations (CAN-SPAM and related standards).

Quality, Risk & Performance Management

• Own production QA standards, including peer review processes, testing workflows, and final validation.
• Monitor production accuracy, rework trends, and recurring issues; proactively implement corrective actions.
• Support continuous improvement of deliverability, inbox rendering, and performance best practices.
• Contribute to reporting on production KPIs such as on-time delivery, accuracy, and capacity utilization.

Qualifications

• Bachelor's degree required
• 7+ years of experience in email or digital marketing production, preferably in a high-volume, multi-brand environment
• 3+ years of experience leading high performing teams, mentoring producers, and enforcing quality standards
• Advanced expertise in HTML and inline CSS for email development
• Strong working knowledge of JavaScript and dynamic content for email
• Deep experience with Adobe Campaign or another enterprise-level Email Service Platform
• Advanced proficiency with Adobe Creative Suite (Photoshop required; Dreamweaver preferred)
• Proven experience building and governing scalable email templates and component libraries
• Strong understanding of email deliverability, permission-based marketing, privacy, and spam regulations (CAN-SPAM, GDPR concepts)
• Advanced proficiency with Excel and comfort working with data-driven personalization
• Exceptional attention to detail with a proven track record of high accuracy and reliability
• Strong organizational skills with the ability to manage competing priorities and deadlines
• Clear, confident communicator with the ability to influence cross-functional partners

Total Rewards

The base salary range for this role is $105,000-$110,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:

• Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
• Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day - and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.
• Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
• Your future, secured: 401(k) with company match, life insurance, and disability coverage
• Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
• Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community

To learn more

please visit our websites at www.gct.com, www.oattravel.com and www.grandcirclefoundation.org.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.