Digital Marketing Manager

Job Overview

We are seeking an energetic and results-driven Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop, execute, and optimize comprehensive digital marketing campaigns that drive engagement, increase conversions, and boost overall business growth. Your expertise in SEO, paid advertising, content creation, and analytics will be essential to crafting impactful strategies that resonate with target audiences. Join us to shape innovative marketing solutions and make a tangible impact in a fast-paced, dynamic environment.

Duties

• Develop and implement integrated digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize reach and engagement.
• Manage and optimize paid search marketing efforts using tools like Google Ads (formerly Google AdWords) and Facebook Advertising to improve ROI.
• Conduct keyword research and utilize SEO tools to enhance website visibility and organic traffic through effective SEO strategies.
• Oversee website management using content management systems such as WordPress, ensuring content is fresh, relevant, and optimized for search engines.
• Analyze web analytics data using Google Analytics, Google Tag Manager, and web analytics reporting tools to monitor campaign performance and identify opportunities for improvement.
• Coordinate content creation including copywriting, graphic design with Adobe Creative Suite or Adobe Photoshop, and video assets to support marketing initiatives.
• Implement marketing automation techniques to nurture leads through email marketing campaigns and personalized customer journeys.
• Manage social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter while tracking performance metrics for continuous improvement.
• Collaborate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints and maintain a cohesive online presence.

Skills

• Proficiency with SEO tools such as SEMrush or Moz for keyword research and site audits.
• Strong understanding of conversion optimization techniques to improve landing page performance and user experience.
• Expertise in social media marketing strategies including social media management tools and social media advertising campaigns.
• Experience with website management platforms like WordPress along with HTML, CSS, JavaScript, and SQL for technical proficiency in website customization and troubleshooting.
• Skilled in using Google Ads (Google AdWords), Google Analytics, Google Tag Manager, and other web analytics tools for data-driven decision making.
• Knowledge of content creation including copywriting, graphic design skills using Adobe Creative Suite or Adobe Photoshop.
• Familiarity with email marketing platforms such as Mailchimp or HubSpot for campaign setup and automation workflows.
• Ability to analyze campaign performance metrics through web analytics reporting to refine strategies effectively.
• Experience managing e-commerce websites or online stores with a focus on performance marketing tactics like paid search marketing.
• Strong project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.

Join us as a Digital Marketing Manager

if you're passionate about leveraging innovative digital strategies to create engaging customer experiences! Your expertise will help shape the future of our brand’s online presence while fostering growth through data-driven insights and creative execution.

Benefits:

• 401(k)
• 401(k) matching
• Professional development assistance
• Retirement plan