Director of Creative Content Strategy

Welcome to Urban Outfitters

Welcome to Urban Outfitters, where fashion, lifestyle, and creativity collide. We are seeking a Director of Creative Content Strategy to join our dynamic team and help shape the brand's visual identity through innovative content strategies. As the Director of Creative Content Strategy, you will have the opportunity to lead a team of talented individuals and drive the direction of our brand's storytelling. We are looking for a creative and strategic thinker who is passionate about staying ahead of trends and connecting with our target audience. If you have a keen eye for design, a strong understanding of social media, and a track record of creating engaging content, we want to hear from you. Join us in our mission to inspire and empower our customers through unique and compelling content.

Your Responsibilities

• Develop and execute creative content strategies that align with the brand's visual identity and overall marketing objectives.
• Lead and mentor a team of content creators, providing guidance and direction in the development of engaging and on-brand content.
• Stay up-to-date on industry trends and consumer behavior to inform and drive strategic content decisions.
• Collaborate with cross-functional teams to ensure content consistency across all channels and platforms.
• Utilize analytics and insights to measure the success of content strategies and make data-driven decisions for future campaigns.
• Develop and maintain relationships with external partners, influencers, and content creators to enhance brand awareness and reach.
• Oversee the creation of high-quality visual assets, including photography, video, and graphic design, for use across various marketing channels.
• Collaborate with the social media team to ensure content is optimized for each platform and resonates with the target audience.
• Continuously innovate and experiment with new and emerging content formats and channels to keep the brand at the forefront of creative storytelling.
• Act as a brand ambassador, advocating for the Urban Outfitters aesthetic and values in all content created and shared.

Equal Opportunity Employment

Urban Outfitters is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.