Lifecycle Marketing Analyst

Position Overview

At Ramp, headquartered in New York, NY (HQ) with a hybrid work environment and operating as a full‐time role within the Marketing department, we are rethinking modern finance for the age of AI. As the newest member of our Growth team, you will build data‐driven lifecycle strategies that unlock customer acquisition, activation, and expansion. Compensation: $96.4K – $147.3K • Offers Equity. The final compensation will depend on the location and level at which the candidate is hired.

Key Responsibilities

• Identify and execute lifecycle programs that support our acquisition goals, quickly translating data into action and our product offerings into effective messaging.
• Deeply understand Ramp’s ICP, product offerings, and competitive advantage to deliver the right message at the right time.
• Leverage data and analytic tools independently to monitor performance, uncover trends, and refine audience segmentation.
• Establish robust, high-velocity experimentation with a focus on building personalization programs at scale while owning the feedback loop.
• Project manage large-scale, multi-channel initiatives across Sales, Content Marketing, Performance Marketing, Product Marketing, and more.
• Ensure the highest level of quality and design in our email marketing channel across lifecycle and cross-functional initiatives.
• Regularly report on key performance indicators and share learnings to level up our Growth, Marketing, Product, and Design teams.

Required Qualifications

• Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success, or related roles at B2B software companies.
• Exceptional copywriting skills with a keen eye for great design.
• Strong grasp of email best practices for compliance, deliverability, and conversion.
• Experience with CRM and other email systems, attribution models, audience segmentation, and lead scoring.
• Familiarity with business intelligence and analytics tools (e.g., Looker, Amplitude).
• Understanding of A/B test design methodologies.
• Strong analytical background with the ability to derive key insights from both quantitative and qualitative data.
• Proven experience owning numerical goals and driving projects to meet them.
• Experience in a cross-functional writing or growth role working between product marketing, analytics, design, brand, and product teams.
• Ability to quickly interpret generalized insights into actionable strategies.
• A creative mindset with the ability to think outside the box and devise innovative tests.

Preferred Qualifications

• Strong, hands-on experience with Hubspot or other marketing automation platforms to own reporting and workflow iterations.
• Experience working at high-growth startups.
• Background in HTML and CSS, specifically within email marketing best practices.
• Familiarity with SQL and database analysis.

Benefits & Perks

• 100% medical, dental & vision insurance coverage for you
• Partially covered insurance for your dependents
• One Medical annual membership
• 401k with employer match on contributions
• Flexible PTO
• Fertility HRA (up to $5,000 per year)
• WFH stipend to support your home office needs
• Wellness stipend
• Parental Leave
• Relocation support to NYC or SF (as needed)
• Pet insurance