Associate Retention Marketing Remote

Position Overview

Associate, Retention Marketing (Remote) at Under Armour – Remote, US – Date: Jul 28, 2022. Under Armour’s mission is to make you better. As a global organization, our teammates push boundaries and think beyond what is expected. In this role, you will drive profitable growth from our Direct-to-Consumer business by coordinating and executing email and mobile marketing campaigns for the US, Canada, and Mexico markets. You will manage day-to-day operations including project planning, creating tracking codes, securing creative assets, and overseeing the proofing and approval process for on-time and accurate campaign deployment.

Key Responsibilities

• Manage the day-to-day operations and execution of the email and push app marketing programs.
• Author project plans for campaign builds including deployment details, audiences, creative assets, URLs, tracking codes, testing, dynamic elements, and versioning.
• Create tracking codes to ensure accurate reporting for each campaign.
• Secure and deliver final creative assets to the development team.
• Oversee the proofing and approval process for on-time and accurate campaign deployment.
• Collaborate with cross-functional partners to collect information, feedback, and manage execution of necessary changes.
• Work closely with DTC & Creative teams to ensure deliverables are aligned with channel goals and received on time.
• Support the implementation of a testing calendar to trial new creative tactics, tools, and optimize strategies.
• Stay up to date on competitive landscapes, best practices, and trends in email and mobile marketing.
• Make recommendations to improve various aspects of the email marketing programs.

Required Qualifications

• Highly collaborative with an ability to build relationships across teams and with external agencies/vendors.
• Strong project management skills with high attention to detail.
• Proven ability to coordinate multiple projects in a fast-paced, changing environment.
• Bachelor’s degree in Marketing or a related field.
• Minimum of 3 years’ experience coordinating promotional, triggered, or transactional email marketing campaigns.
• Experience with an enterprise ESP is a plus (Salesforce Marketing Cloud preferred).
• Return to Work Designation: Fully remote; no relocation provided.