Social Media and Influencer Coordinator

The tgin® Social Media & Influencer Coordinator

The tgin® Social Media & Influencer Coordinator will play a key role in driving our digital presence by crafting engaging content, managing social media platforms, and building strong relationships with influencers. We're seeking a proactive, forward-thinking, go-getter, who takes initiative, thrives in a fast-paced environment, and actively contributes to brand growth. This person will represent the brand with the highest standards, embodying our core values of positivity, excellence, accountability, collaboration, and problem-solving. Based at our Chicago office, this full-time, on-site position is essential in fostering community engagement and increasing brand awareness in the textured hair care space.

Responsibilities

Social Media & Content Management

• Conceptualize and execute fresh, trendy content ideas for Instagram, TikTok, and Facebook
• Develop and manage a comprehensive content strategy aligned with tgin®'s mission and marketing objectives
• Manage the social content calendar
• Create high-quality visual content, including professional product photography and video
• Write captivating social media captions that resonate with our audience
• Manage and grow tgin®'s presence across multiple platforms
• Monitor social platforms to stay updated on current trends, sounds, and concepts
• Engage actively with our online community, responding to comments, messages, and mentions
• Track and analyze social metrics to refine our strategy and improve performance
• Occasionally attend brand events, capturing content as needed
• Organize content folders and maintain efficient filing systems
• Assist in coordinating photo shoots and other marketing initiatives
• Plan and execute social media giveaways from start to finish

Influencer & Content Creator Partnerships

• Identify gaps and new opportunities by researching influencers who align with the tgin® brand.
• Create and maintain a master influencer list while managing + nurturing ongoing relationships to ensure long-term partnerships
• Coordinate influencer partnerships, including content creation and campaign execution
• Build and coordinate the delivery of influencer mailers and one-off package sends
• Outsource content from creators for requests that can't be met in-house
• Monitor creators during TikTok live sessions

Required Skills/Abilities:

• Demonstrated ability to work autonomously, take initiative, and make decisions independently, self-motivated with a proactive mindset.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, Asana; experience with retail analytics.
• Skilled in using various cameras for professional on-site photography (iPhone, DSLR, etc.) and experience with professional camera equipment.
• Expertise in photo and video editing software/apps.
• Experience in high-quality content creation, with a meticulous eye for detail (framing shots, adjusting lighting, and ensuring proper camera settings).
• Ability to give direction during content shoots, working effectively with teams and models.
• Strong storytelling, collaboration, and presentation skills.
• Able to track progress and KPIs effectively to drive performance.
• Ability to work with a variety of people in various disciplines, fostering strong relationships.
• Experience in the beauty or hair care industry is a bonus.

Education and Experience:

• Bachelor's degree: in Marketing, Communications, Public Relations, or a related field is preferred.
• Experience: 2-3 years of brand marketing experience, preferably in the beauty industry.
• Content Creation: Proven experience creating engaging content for social platforms (Instagram, TikTok, Facebook, etc.) and managing brand social accounts.
• Relationship Building: Experience building relationships with influencers and understanding influencer marketing strategies.
• Analytics Tools: Familiar with social media analytics tools and using data to inform strategies.
• Organizational Skills: Excellent organizational skills with experience managing multiple projects simultaneously.
• Feedback: Open to feedback and committed to continuous improvement.
• Time Management: Strong time management skills and the ability to prioritize and shift tasks efficiently.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up-to 15 pounds during in-store setups, product demonstrations, or related events.
• Our office is located in Chicago, ½ block north of the United Center just west of Fulton Market.