Account-Based Marketing Manager , NAMER Strategic Customer and Partner Marketing
Amazon10 months ago
Arlington, VA, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within a designated field territory. The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key Responsibilities
- Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact.
- Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs.
- Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization.
- Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences.
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts.
- Drive operational excellence through standardized processes, documentation, and best practices.
- Track and report on program performance, using data to optimize and scale successful approaches.
- Manage program budgets effectively, demonstrating frugality while maximizing impact.
- Collaborate with the global ABM community to share learnings and adopt proven practices.
Required Qualifications
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- 5+ years of professional non-internship marketing experience.
- Experience in a business-to-business (B2B) environment for high-tech products/services.
Preferred Qualifications
- MBA.
Benefits & Perks
- Compensation: USA, NY, New York - 88,700.00 - 155,200.00 USD annually; USA, TX, Austin - 80,600.00 - 141,100.00 USD annually; USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually; USA, WA, Seattle - 82,700.00 - 141,100.00 USD annually.
- Benefits: Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&AD insurance with optional Supplemental life plans), EAP, Mental Health Support, 401(k) matching, paid time off, and parental leave. Learn more at https://amazon.jobs/en/benefits.
Required Skills
Cross-functional Team Leadership
Excel
Tableau
Account-Based Marketing (ABM)
B2B Marketing
Budget Management
Project Management
Data Analysis
Multi-channel Campaign Management