Growth Marketing Manager - Hybrid (Boston, MA)

Responsibilities

• Develop and implement innovative growth marketing strategies and campaigns to drive business objectives.
• Identify and evaluate new marketing channels, technologies, and opportunities for expansion.
• Collaborate closely with product, sales, and analytics teams to align marketing initiatives with business goals.
• Plan, execute, and optimize multi-channel campaigns, including email, paid media, SEO/SEM, social media, and content marketing.
• Continuously optimize campaigns through A/B testing, performance analysis, and data-driven insights.
• Manage marketing automation workflows and nurture programs to enhance customer engagement.
• Monitor and report on key performance metrics such as conversion rates, CAC, LTV, and ROI.
• Improve the customer journey from initial awareness through engagement, conversion, and retention.
• Present campaign results, insights, and recommendations to internal stakeholders and leadership.
• Coordinate with external vendors and partners to ensure seamless campaign execution and performance.
• Stay current with industry trends, best practices, and emerging technologies in digital marketing.

Requirements

• Bachelor’s degree: in Marketing, Business, Communications, or a related field
• 4+ years of experience in digital or growth marketing, preferably in B2B or SaaS environments
• Proficiency with marketing automation platforms (HubSpot, Marketo)
• CRM systems (Salesforce)
• analytics tools (Google Analytics, Tableau)
• Hands-on experience with paid media, SEO/SEM, email marketing, and content strategy
• Strong analytical, project management, and communication skills
• Ability to thrive in a fast-paced, data-driven, and collaborative environment
• Experience managing vendor relationships and internal/client communications
• Must be eligible to work in the United States without the need for work visa or residency sponsorship

Preferred

Content

Benefits

• health, wellbeing, retirement, and other financial benefits
• paid time off
• overtime pay for non-exempt employees
• robust learning and development programs
• reimbursement of job-related expenses
• employee perks and discounts