Senior Director, Global Social and Emerging Platforms

Welcome to The Coca-Cola Company

Welcome to The Coca-Cola Company, where we strive to create refreshing experiences for our consumers around the globe. We are seeking a dynamic and innovative Senior Director to lead our Global Social and Emerging Platforms team. In this role, you will play a crucial role in shaping the brand's online presence and driving growth through emerging platforms. We are looking for a highly experienced leader with a strong background in social media strategy and a deep understanding of emerging technologies. If you are passionate about connecting with consumers and driving business results, we want you to join our team.

Your Responsibilities

• Develop and implement a comprehensive social media strategy for The Coca-Cola Company that aligns with overall business objectives.
• Stay up-to-date on emerging technologies and platforms, and identify opportunities for the company to enhance its online presence.
• Lead a team of social media specialists to create and execute engaging content across various social media channels.
• Collaborate with cross-functional teams to ensure brand consistency and messaging across all online platforms.
• Analyze social media data and provide insights and recommendations for improvement and optimization.
• Develop and manage budgets for social media campaigns and initiatives.
• Oversee the creation of social media content calendars and ensure timely delivery of content.
• Monitor and respond to social media conversations and engage with consumers in a timely and effective manner.
• Work closely with external agencies and partners to execute social media campaigns and initiatives.
• Drive innovation and creativity within the social media team to continuously improve and evolve the brand's online presence.
• Provide regular reports and updates on social media performance to key stakeholders.
• Stay informed on industry trends and best practices, and incorporate them into social media strategies.
• Mentor and develop team members, providing guidance and support to help them achieve their full potential.
• Collaborate with global teams to ensure consistency and alignment of social media strategies and initiatives.
• Represent the company at industry events and conferences, showcasing our social media efforts and thought leadership.

Equal Opportunity Employer

The Coca-Cola Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.