VP, Marketing

Position Overview

At SeaWorld, we're passionate about caring for animals. In fact, we've already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors. VP, Marketing. SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences. We're also committed to helping ambitious people achieve their professional best and are always seeking exceptionally skilled and knowledgeable individuals for roles throughout our organization.

Key Responsibilities:

• Lead the development and execution of the marketing discipline. Develop tactical plans that increase annual attendance, competitive position, brand distinction and revenue.
• Develop smart, successful marketing strategies and tactical plans to drive annual attendance, revenue and control expense.
• Provide command over the business by understanding drivers and adjusting to maximize performance.
• Partner with corporate teams on brand/park creative and media strategy, planning and execution, directly leading all email, social, website, co-op, and grassroots field marketing.
• Assess complex information to provide the best direction to the business in a highly visible role; monitor metrics and feedback in a fast-paced environment, course-correct and optimize as necessary.
• Strategize and lead the team in local/grassroots marketing efforts, including strategic partnerships with sports teams, local organizations, hotels, etc.
• Define and implement comprehensive reporting to measure and monitor marketing return, customer engagement, pass holder renewal, admissions revenue and EBITDA.
• Provide oversight and guidance for internal creative services.
• Lead development of high-level presentations addressing marketing and park plan topics, financial performance, market updates, etc.
• Create and manage a significant budget covering all areas of marketing while aligning budget resources with prioritized strategies and tactics.
• Engage with senior sales leaders and corporate colleagues to develop strong, collaborative relationships that drive overall business growth and success.

Required Qualifications:

• An undergraduate degree is required; an MBA is desirable.
• 10 years of experience in Marketing.
• Capable of executive-level oversight across advertising, promotions, media, public relations, digital marketing, social, loyalty programs, data and analytics.
• Ability to simplify complex business challenges and drive alignment among impacted stakeholders.
• Excellent written and verbal communication skills, including polished oral and visual presentations.
• Strong creative campaign development skills that align with brand stewardship.
• Superior multi-tasking, competing priority management, and speed to execution in a fast-paced, flexible, and demanding environment.
• Effective tactical execution with strong analytical aptitude and a bottom-line orientation.
• Experience in developing and managing complex budgets.

Benefits & Benefits:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan