Assistant Director, Digital Marketing

Position Overview

Looking for an innovative and driven individual to join our team as the Assistant Director of Digital Marketing at New York University. As part of our dynamic and expanding digital marketing department, you will play a crucial role in developing and implementing creative and effective strategies to promote NYU's brand and reach our target audience. We are seeking a highly motivated candidate with a strong understanding of digital marketing techniques and a passion for higher education. If you are a self-starter with excellent communication and leadership skills, we encourage you to apply for this exciting opportunity.

Responsibilities: Key Responsibilities

• Develop and implement digital marketing strategies to promote NYU's brand and reach our target audience.
• Stay up-to-date with the latest digital marketing trends and techniques to ensure the effectiveness of marketing efforts.
• Collaborate with the marketing team and other departments to create cohesive and impactful campaigns.
• Analyze and report on the performance of digital marketing campaigns, making recommendations for improvement.
• Manage and maintain the university's social media presence, including creating and scheduling content.
• Work closely with the design team to develop visually appealing and engaging digital marketing materials.
• Monitor and respond to online reviews and comments, maintaining a positive online reputation for the university.
• Use analytics tools to track website traffic and user behavior, optimizing the user experience.
• Research and identify new opportunities for digital marketing, including emerging platforms and technologies.
• Train and mentor junior team members on digital marketing strategies and best practices.
• Communicate effectively with stakeholders, providing updates on digital marketing initiatives and results.
• Represent NYU at digital marketing conferences and events to network and stay informed about industry developments.
• Collaborate with external agencies and vendors to execute digital marketing campaigns.
• Manage and allocate the digital marketing budget effectively to maximize ROI.
• Uphold and promote the university's brand and values through all digital marketing efforts.

New York University is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.